2 min read
Press Release Content Rehabilitation for B2B Marketers
As marketing continues its inexorable shift to inbound, the humble press release has often been held up as an example of an out of date concept pandering to a dwindling pack of newshounds.
2 min read
New Research: How B2B CXO's buy. The implications for B2B Marketers
B2B Marketers, sales and product managers need to adapt their tactics and content assets to the changes in the CXO buyer’s journey in order to win the attention of CXOs and improve their chances of...
2 min read
3 Ways B2B Marketers Can Stand Out in Online Search Results
You know why online search is so valuable for B2B marketing, so I won't go into that. What I will do is list out key points of interest from Mediative's The Buyersphere Project's eyetracking research...
2 min read
New research: Marketers report strong switch to inbound marketing
Here is a short summary slideshare presentation on the results of a very large survey of marketers carried out by Hubspot. It provides a treasure chest of great data for marketers and particularly...
4 min read
How to build buyer personas that work: A B2B Marketer's guide
Content marketing is rightly undergoing a renaissance. It's seen as the key to engaging with your target audience when your buyers are (almost) all going online to commence their buying journey (over...
2 min read
Cold Calling vs. Warm Calling: What's Best for B2B Marketers?
Derek Singleton of Software Advice - a marketing automation software review firm - recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of...
