2 min read
The internet is marvellous. What an incredible resource! Its no wonder every time you want to buy something you fire up Google and start typing. Research shows in the world of B2B over 80% of purchasers feel they found their supplier, not the other way round. What a revolution!
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3 min read
Content marketing is the new face of B2B Marketing. Plain and simple. If you are a B2B marketer, you have to think about your content strategy and get it right, it's really that important.
1 min read
Here is some great data from Marketing Sherpa, showing results from a survey of 1,100 marketers. They rank how effective various tactics are for driving traffic to their site and converting them to...
2 min read
In earlier posts, we have established the case for content based marketing and have outlined some key principles behind creating effective content.
1 min read
In this second installment of our review of Marketing Sherpa's 2011 B2B Marketing Benchmark Study we turn our attention to how respondents rated the effectiveness of a number of marketing tactics for...
1 min read
Marketing Sherpa's 2011 B2B Marketing Benchmark Report is out and there are some telling findings. Its well worth the investment. I am writing a number of blogs to bring you some highlights and our...
1 min read
The use of business video is exploding as firms realise that this communication medium is an excellent way to engage with your target audience. Research from MarketingProfs has shown the video is...
2 min read
The results are in from Marketing Sherpa's latest survey of over 1,100 firms who use email marketing to communicate with prospects and they make interesting reading!
6 min read
Here is a great case study from the Marketing Sherpa archives. Its a classic story of how a brand that had low levels of recognition in its target market, coupled with a modest budget and lean...
2 min read
In B2B marketing, being a small fish in a big pond isn't fun. You get pushed around by the big fish, bullied, picked on, its tough to win in a fight. Think about the last time you were in a sales...
