4 min read
In case you hadn't noticed marketing is undergoing a revolution, the profession is in a state of enormous upheaval laid waste by deep budget and personnel cuts but more excitingly by genuine breakthrough technologies that radically alter the ROI of marketing and mean we might actually, genuinely,...
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Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. Use your creative juices to develop...
4 min read
Marketing Sherpa have just released some interesting data from their B2B Benchmark survey.
2 min read
B2B marketers and their organisations are realising exactly how important eContent is to modern, effective and efficient eMarketing. So what distinguishes eContent from, well, good old fashioned...
3 min read
James Bond sits across the poker table from his arch enemy, the most recent incarnation of evil dreamt up by the over fertile mind of a Hollywood script writer. The evil mastermind extends a long...
2 min read
This blog regularly talks about the concept of the buyer's journey and how important it is to generate content that speaks to your buyer in a language they can relate to and is relevant to them at...
2 min read
World class marketing and sales automation technology and blisteringly effective processes will only get your sales and marketing function so far. That's right folks, people, with all of our flawed...
1 min read
Read this excellent article how one Chief Marketing Officer at a Security Application firm managed to increase the quantity and quality of their leads by 12%." Twelve percent," I hear you say, "not...
3 min read
The setting: A (decent) coffee shop in any business district in any city in the world.
2 min read
You might be forgiven for believing that somewhere buried in the avalanche of publicity surrounding social media that there has to be value in building up a loyal following on Twitter. I mean good...
