4 min read
New data from Marketing Sherpa: Firm's B2B marketing priorities.
Marketing Sherpa have just released some interesting data from their B2B Benchmark survey.
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2 min read
R.I.C.E. - The staple diet of content marketing
B2B marketers and their organisations are realising exactly how important eContent is to modern, effective and efficient eMarketing. So what distinguishes eContent from, well, good old fashioned...
3 min read
Learn "Digital body language”. An effective lead generation technique
James Bond sits across the poker table from his arch enemy, the most recent incarnation of evil dreamt up by the over fertile mind of a Hollywood script writer. The evil mastermind extends a long...
2 min read
Let buyer maturity determine your B2B marketing strategy.
This blog regularly talks about the concept of the buyer's journey and how important it is to generate content that speaks to your buyer in a language they can relate to and is relevant to them at...
2 min read
Get fluffy to drive performance in your B2B marketing & sales teams!
World class marketing and sales automation technology and blisteringly effective processes will only get your sales and marketing function so far. That's right folks, people, with all of our flawed...
1 min read
Your secret to increasing leads? Slash my B2B marketing budget?!?!
Read this excellent article how one Chief Marketing Officer at a Security Application firm managed to increase the quantity and quality of their leads by 12%." Twelve percent," I hear you say, "not...
3 min read
Chapter 1: Scene 1: Extracts from a modern B2B marketing mystery.
The setting: A (decent) coffee shop in any business district in any city in the world.
2 min read
B2B email marketing contacts are worth more than Twitter followers!
You might be forgiven for believing that somewhere buried in the avalanche of publicity surrounding social media that there has to be value in building up a loyal following on Twitter. I mean good...
1 min read
Throw your B2B Go To Market Campaigns in the Blender and hit “Start”!
I get frustrated when I hear folks talk about inbound and outbound marketing, or more popularly in recent time, inbound VS outbound marketing as if they are mutually exclusive. Why you may ask?...
2 min read
The three Cs of effective B2B Marketing
My old Dad used to say, with tongue firmly planted in cheek, the three "R"s that underpinned the education system were Reading, 'Riting, and 'Rithmatic. (which is probably why he was a Solicitor not...