6 min read
Here is a great case study from the Marketing Sherpa archives. Its a classic story of how a brand that had low levels of recognition in its target market, coupled with a modest budget and lean resources were able to achieve significant success with a 200% increase in website traffic and crucially,...
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2 min read
In B2B marketing, being a small fish in a big pond isn't fun. You get pushed around by the big fish, bullied, picked on, its tough to win in a fight. Think about the last time you were in a sales...
2 min read
A recent blog article from Hubspot focused on how Small and medium businesses should take the time to build credibility for their companies. They make the point that with emerging new media...
3 min read
If you are looking for ways to attract contacts and convert and nurture leads more effectively then this is the blog post for you!
1 min read
Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us....
2 min read
For those of you whose marketing campaigns involve driving prospects to a landing page on your website, inbound marketing specialists Hubspot have some sage words of advice to maximise lead...
1 min read
The results are in from Marketing Sherpa’s 2011 Benchmark Survey. Here is a summary chart of how B2B marketers rate their challenges.
1 min read
A key part of a successful and aligned sales and marketing team is to agree on the numbers. The revenue numbers required for you to hit plan, the number of deals you need to close, the number of...
4 min read
Many smaller companies struggle with justifying their investments in marketing. If they are honest, often sales and marketing are lumped into the one department or under the one budget and if asked,...
3 min read
Achieving sales and marketing alignment makes your business grow faster, it allows you to close business more effectively and keep more customers. Misalignment is a common topic of conversation we...
