3 min read
Are you planning the big jump to from Outbound to Inbound Marketing? If so, you have probably had a quick thought over who you will need to hire to start your new Inbound team. We have collated a list of the essentials, and thrown them all together in an animation so you can plan your next...
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2 min read
We are always attempting to keep our fingers on the pulse and our company up to date and relevant in the market – but what about ourselves? A business is only as strong as its weakest link, so now is...
4 min read
Digital transformation is upon us. It’s required, non negotiable and a competitive imperative. But does this affect the way senior executives manage, motivate and communicate with their teams? The...
1 min read
Finding your company's tone of voice is an essential part of the brand creation process. A consistent brand voice across all content can not only make a company stand out from the crowd, but also...
3 min read
You can’t be blamed for thinking that your company must have a social media policy. Take one look online and you’ll be convinced that such a document is essential. Sure, if you want to quash any...
3 min read
I used to think of brands only in terms of companies and businesses. But with our worlds being more and more socially and digitally connected this has now fundamentally changed, to quote Barry...
2 min read
If you’re a writer, blogger, creative head, content marketer or just have a way with words, you’ll know how hard it can be to write a satisfying headline. And it’s not just all about making it...
2 min read
Thanks to the Internet and developments in technology, those born after 1980 have grown up very differently from the generations before them, resulting in a ‘digital generation gap’. As digital...
2 min read
We all know Dory from Finding Nemo – the anterograde amnesia suffering fish whose memory continually resets (see what I mean here). Cute, yes, but Dory’s inability to remember anything means that she...
3 min read
Now that you have read and enjoyed our infographic on why visuals are essential, it's time to see some successes in your own content marketing! Here are 9 simple steps you can take to jazz up your...
