1 min read
When you run a business, not matter how big or small, one thing is obvious, it’s all about cash flow and being on top of your ins and outs. You know to look at your ROI, your COCA and all the other important factors that can affect profitability, but what about how you price for your services? Are...
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3 min read
As a not-for-profit organisation, you are painfully aware of the high costs of marketing – even more so than anyone else. You also know that you can’t always justify investing in your marketing, as...
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Company culture is an important part of every organisation, it means creating a healthy workplace that encourages people to share ideas, feel accepted and able to express themselves and grow their...
3 min read
Out with the old, in with the new… that’s how the saying goes, right? This can be applied to many things in life, be they bad habits, unhealthy relationships, perishable goods... Ever since the term...
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By now we all know that Content Marketing and its big brother Inbound Marketing are here to stay. Traditional marketing companies need to adapt, restructure, re-skill and most of all (re-)hire. But...
2 min read
Writer’s block sucks. And it doesn’t help that it often hits right then, when deadlines are looming. So what do you do when you’re supposed to write a top-notch piece of content within the next four...
2 min read
Blogging has become an industry standard, with more and more businesses trying to jump on the bandwagon and connect with their leads through this personal and influential platform.
1 min read
User Experience (UX) may seem to be all science and tech, numbers and reports, but really we should be looking at user experience from human-centric approach. Yes your site should be optimised and...
2 min read
Storytelling is extremely valuable. Don’t believe me? Try telling that to the box office after the top 3 movies of 2014 grossed over $687,159,612. Stories have been embedded in our culture for...
3 min read
The cost of customer acqusition (COCA) is a business metric every leader and marketer should be aiming to control. Controlling COCA is fundamental to building a scaleable business model. If your...
