3 min read
Those of us in the inbound world know that the buyer’s journey has drastically changed. Buyers today have more control than ever before – they are self-educating and empowered by the information they can find online. The salesperson doesn’t dictate the sale anymore – buyers connect with brands when...
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1 min read
Here at g2m we are great advocates of continuous learning. We think there is always more knowledge you can acquire and there is always room for improvement, and not just within the marketing teams –...
1 min read
Potential client engagement can be tricky – you might have a great initial interaction with a prospect but then you're slowly being phased out. What at first seemed like a blossoming friendship, now...
2 min read
We live in an era of outsourcing, where everything is up for grabs. If you’re unable to do certain things yourself you can just outsource them to someone who can. From paying a company to create your...
3 min read
We have all figured out by now that social media is a pretty powerful tool – for your personal brand as well as your business’ marketing. The web is littered with social media success stories where...
4 min read
My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an...
3 min read
The data revolution known as ‘martech’ has swept the marketing industry, and forward-thinking organisations are starting to align their marketing departments with the new technology-driven business...
2 min read
Letting go is probably one of the hardest things any business founder has to do, but it is essential to be successful. Nothing kills motivation and proactive thinking more than a boss who doesn’t...
3 min read
Whenever we rebuild a B2B go-to-market strategy for a client, or run a course for B2B marketers the one issue that never fails to raise its ugly head, is the misalignment between marketing and sales....
1 min read
As a CEO, you’re (too) busy by default. So wouldn’t it be great if you could get your hands on the right resources that can ease your workload, increase efficiency and give you just the information...
