2 min read
The latest 2017 State of Marketing Tech report, conducted by Squiz- a Digital Transformation company, surveyed over 600 senior marketing professionals globally to reveal their digital vision, goals and challenges.
READ THE ARTICLE
5 min read
Perhaps B2B sales and marketing professionals tasked with generating leads and closing deals should spare a thought for those individuals tasked with buying solutions for their organisation. Buying...
3 min read
Sales and Marketing alignment is difficult for most organisations causing many internal and external challenges that affect the bottom line. Now more than ever, fundamental changes in your buyers...
2 min read
As discussed in part one of this blog a solid sales and marketing strategy is the key first step to achieving growth. Just to recap, in part 1 we discussed how to develop "The 4xWs" of strategy,...
3 min read
Your sales and marketing are like the heart and lungs of your business. They provide crucial oxygen to your business which it needs to survive and thrive. In this week's blog, we discuss how the...
2 min read
SME’s in Australia use email marketing as one of the key sales and marketing tactics to generate interest and brand awareness about their products and services. Today email marketing is a popular...
3 min read
Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound...
3 min read
Many Australian B2B firms can increase there marketing reach using a social media strategy that includes LinkedIn. When talking to B2B companies about their marketing strategy, I ask if social media...
4 min read
Stop thinking of your website as your online brochure. It should sit at the heart of your lead generation efforts and be the engine room of your marketing and sales funnel, becoming the cornerstone...
Chris Fell