Tania Di Stefano

Tania Di Stefano

Senior Account Manager at g2m Solutions. Tania oversees our client's digital strategy in addition to building and managing the content and campaigns required to deliver revenue results. As Account Manager, Tania keeps her client's campaigns on track and recommends digital marketing best practices to drive improved outcomes.

Recent Posts by Tania Di Stefano:

Budgeting for marketing in 2015: Following the buyer's lead

As we’ve said in previous blogs there is no one figure deemed to be the best marketing budget for all businesses. It’s an amount relative to the organisation’s size, age, its resources and its target objectives.

Topics: content marketing marketing automation b2b marketing budget digital marketing

The Ultimate Guide to Choosing an Inbound Marketing Agency

So you've decided to engage an Inbound Marketing agency, but where do you even start? This blog will help you shine some light on the top things you should be looking for.

Topics: inbound marketing content marketing strategy

State of Inbound 2014 - Key Takeaways

Topics: inbound marketing HubSpot

The 5 Best Things About B2B Content Marketing

Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless of whether we want to see it or not. Everywhere we look, someone’s figured out how to stick an ad on it and make some money, and it can be highly annoying! So, in turn we have become accustomed to ignoring everything and only pay attention to what we want. This is why content marketing works, the whole purpose is to only engage and attract your ideal buyer persona, so effort (and money!) is not wasted on anyone else.

There is no other way to spin it, B2B content marketing is the bee’s knees, and this blog will reveal the top 5 things about it.

Topics: inbound marketing content marketing

5 B2B Lead Generation Tips To Enhance Your Website

Ever wonder why your B2B online marketing is driving traffic to your website but not delivering sales qualified leads? If this sounds familiar, you need to change things…fast.

Your website is your virtual shop front, it’s the place your online marketing efforts typically direct visitors to. It is where potential clients first get a glimpse of your brand and therefore it has the job of keeping them interested in your brand.

As the brand's owner, you know the buyer persona you target down to the very last detail and that the solutions you offer help solve their problems. But are you communicating this clearly on your website? Can your website content engage your website's visitors enough to the point that they become a lead? 

If you're unsure, let's discuss the five things you can add or change on your website to help make your visitors click and convert.

Topics: b2b lead generation

3 Search Engine Optimisation Tips to Amp up a B2B Marketing Strategy

A major part in your b2b marketing strategy should be Search Engine Optimisation (SEO) for your website. The whole point of SEO is to make your website visible organically in search engine results. When your buyer persona searches the web using certain keywords you want your website appearing on the first page of search results, preferably in the number one position or at least in the top 10. So what can you do to help make that happen? We've compiled a list of 3 simple tips that you can action today. This blog post is not going to help you conquer all aspects of SEO but it will help you to analyse your website and ensure that you have some of the basics covered to make it easier for potential buyers to find you.

Topics: seo

5 skills an inbound marketer needs for effective B2B lead generation

Inbound marketing for B2B lead generation has now become a science for marketers. The shift towards continuous improvement using data means that marketers, who are often thought of as creative types, are now being called upon to apply a certain amount of science to their art, in order to create an efficient lead generation machine. Effective inbound marketers are taking on an analyst role and, they accept and embrace their responsibility for generating revenue, not just leads. They examine and interpret the results of their efforts so they can make strategic business decisions. They adapt their marketing efforts where needed and then measure those changes to see if they’re having a positive impact.

Topics: inbound marketing b2b lead generation

Automate vs. Personalise: The Marketing Automation Dilemma

Are you at a fork in the road contemplating a marketing automation tool? Are you worried about losing the personal touch with your valued customers and prospects with marketing automation? No need to furrow that brow of yours! Marketing automation has flourished on the premise of helping marketers deliver automated, yet personalised communication.All marketing automation tools are built to help you conduct effective inbound marketing. When used correctly, it can become your powerful inbound marketing machine, nurturing your leads silently in the background. In this blog we discuss how a marketing automation tool allows you to personalise your marketing efforts:

Topics: Lead Scoring inbound marketing personalised marketing HubSpot marketing automation marketing analytics website marketing email marketing reporting

Top 9 B2B Content Marketing Mistakes

Many blogs out there give you lists of top content marketing mistakes to avoid while executing your B2B content marketing. In this blog we’re going to look a bit deeper from a more strategic perspective and also alert you to what mistakes you should avoid while creating your content marketing strategy.  

Topics: content marketing