Tania Di Stefano

Senior Account Manager at g2m Solutions. Tania oversees our client's digital strategy in addition to building and managing the content and campaigns required to deliver revenue results. As Account Manager, Tania keeps her client's campaigns on track and recommends digital marketing best practices to drive improved outcomes.

2 min read

Budgeting for marketing in 2015: Following the buyer's lead

As we’ve said in previous blogs there is no one figure deemed to be the best marketing budget for all businesses. It’s an amount relative to the organisation’s size, age, its resources and its target objectives.

READ THE ARTICLE

2 min read

The Ultimate Guide to Choosing an Inbound Marketing Agency

So you've decided to engage an Inbound Marketing agency, but where do you even start? This blog will help you shine some light on the top things you should be looking for.

READ THE ARTICLE

3 min read

The 5 Best Things About B2B Content Marketing

Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you...

READ THE ARTICLE

3 min read

5 B2B Lead Generation Tips To Enhance Your Website

Ever wonder why your B2B online marketing is driving traffic to your website but not delivering sales qualified leads? If this sounds familiar, you need to change things…fast. Your website is your...

READ THE ARTICLE

4 min read

3 Search Engine Optimisation Tips to Amp up a B2B Marketing Strategy

A major part in your b2b marketing strategy should be Search Engine Optimisation (SEO) for your website. The whole point of SEO is to make your website visible organically in search engine results....

READ THE ARTICLE

3 min read

5 skills an inbound marketer needs for effective B2B lead generation

Inbound marketing for B2B lead generation has now become a science for marketers. The shift towards continuous improvement using data means that marketers, who are often thought of as creative types,...

READ THE ARTICLE

3 min read

Automate vs. Personalise: The Marketing Automation Dilemma

Are you at a fork in the road contemplating a marketing automation tool? Are you worried about losing the personal touch with your valued customers and prospects with marketing automation? No need to...

READ THE ARTICLE

3 min read

Top 9 B2B Content Marketing Mistakes

Many blogs out there give you lists of top content marketing mistakes to avoid while executing your B2B content marketing. In this blog we’re going to look a bit deeper from a more strategic...

READ THE ARTICLE