Christina Beischl

2 min read

Forget about Quantity, Lead Generation Calls for Quality

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High lead generation with a high conversion rate is the goal of any B2B marketing campaign. As a marketer you want to acquire a solid amount of leads for your sales team. After all, high numbers look good but you also want these leads to be qualified and out for a buy or else you are wasting time,...

inbound marketing content marketing b2b lead generation
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3 min read

The rise and rise of marketing automation: The death of ad-hoc

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Ad-hoc marketing is great if you need to fill a gap in your marketing timeline but let’s be clear, ad-hoc marketing is not a lead generation model which will drive business results or success, rather...

Lead Scoring inbound marketing lead generation content marketing social media strategy HubSpot lead nurturing marketing automation
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