"The Growth Blog" - A resource for B2B Business leaders & marketers

Website design success story: Why Growth Driven Design works

Over the past 7 weeks we’ve been talking about an innovative new website design process called 'Growth Driven Design' (GDD) and how it can help your business’s website increase leads, views, conversions and ROI based on real time data that shows you how your customers are actually using your website. This week, we are sharing an infographic about one of our own clients that we recently worked with to implement a redesign of their existing functional, yet dated website using GDD – and the results were AMAZING!

Topics: growth driven design website design

Website Design: Completing the cycles for a Growth Driven Designed website

Last week we covered the first cycle in the Growth Driven Design continuous improvement approach which revolved around planning out what action items you were going to implement into your launch pad website. This week we’re going to explore the remaining three cycles of this website design approach. These include developing (making the changes live on your website), learning (reviewing the performance of those changes) and transferring (sharing impactful information you’ve learned to other departments). Let’s dive in, shall we?

Topics: growth driven design

Website design: Growth Driven Design Cycle – Continuous Improvement

Whether you’re designing your first website, or just not seeing the results promised by your current website – Growth Driven Design (GDD) has the answers you are looking for. If you've just joined us, we are in our 6th week discussing this innovative, new website design concept, so be sure to check out the introduction to GDD, problems with the traditional website design processGDD's three foundational pillars, what's involved in Phase 1 planning, and the importance of wish lists. In this week's blog, we discuss what you need to do once you've launched your launch pad website and how you will start your ongoing cycles to continuously trial, learn and evolve your website.

Topics: website desgin growth driven design

Growth Driven Design: Why a wish list is critical for website design

Are you a business owner with a website that needs redesigning? You might have seen a competitor's site that had all the latest features, a modern look and thought - 'I want that!' If you can relate, you're in the right place. So far we’ve introduced Growth Driven Design, explained why the traditional website design process is flawed, discussed the three foundational pillars of GDD and what the GDD Phase 1 strategy planning session should look like. 

Once you come to the conclusion that your website needs a revamp it's time to think - if money was no object - what amazing elements would you include? Now it's time to write your wish list! In this week's blog, we cover the steps to developing a wish list and why this is critical in the website design process.

Topics: website desgin growth driven design

Website design: Phase 1 of Growth Driven Design – strategy

As you know, you can’t build anything that will last on a weak foundation. When it comes to website design, developing a strong strategy will help you create a solid foundation on which to build your Growth Driven Design (GDD) process. So far we’ve introduced Growth Driven Design (GDD), explained why the traditional website design process is flawed and discussed the three foundational pillars of GDD. Now we’re going to dive into the good stuff, the phases of GDD – there’s two. In today’s blog we’re going to cover the strategy section of phase one (yes there’s a lot of information, that's why we’re breaking it up into easily digestible chunks!)

Topics: website desgin growth driven design

Learn a smarter approach to website design and grow your business

Growth Driven Design (GDD) is the innovative new concept that involves rethinking how you approach website design, incorporating the idea that ongoing testing and analysis of your site will deliver the best results. In this blog, we will cover the three foundational pillars of GDD and how they form the basic structure of this new approach.

Topics: website desgin growth driven design

Why the traditional website design process simply does not work

Just take a second to think back to your last website build or redesign… Did you just roll your eyes and shudder at the horrific memories of that painful experience? Well, you are not alone. In this blog, we will be explaining why the traditional website design process is flawed and introducing you to a new concept that will save you time, money and resources.

Topics: website desgin growth driven design

Growth Driven Design: How it’s changing the website design process

 

Website design or redesign can and should be a satisfying experience but sometimes it can turn into a very expensive and long-running headache. Why? Because the traditional ways of website design are simply flawed. However, thanks to Google analytics, HubSpot and other applications, marketers now have the power of analytics behind them. Data they can leverage to help senior management make informed strategic decisions for the business. That’s where Growth Driven Design (GDD) comes in. It’s based on real time data and shows you how your customers are actually using your website. In the coming months we’ll take you through all aspects of GDD and how you can apply it to your business. For this blog I’m going to fill you in on the juicy Growth Driven Design topics you can expect to learn about.

Topics: website redesign website desgin

Why you need to give your CMO a seat at the boardroom table

The customer experience is no longer just the realm of marketing – it has become a key competitive differentiator. As a recent Forbes article states, “The customer is in control. Brands need to be more accessible and marketable and so do company boards, not just in terms of corporate governance, but when executing their business strategy and ensuring they are maximising shareholder value”. Marketing must sit at the heart of business decision-making if organisations want to stay ahead of the competition and embrace ever-higher customer expectations. Moreover, the availability of data and analytics has made it possible to assess the impact of marketing strategies on commercial performance, and marketing is increasingly being recognised as a core driver of the business as a result. It’s now in the CEO’s best interest to build a strong relationship with the CMO, and grant him or her a seat at the executive table.

Topics: b2b marketing strategy marketing plan CEO

What's keeping CEOs up at night? Business leaders' top 5 concerns

Being the head honcho of an organisation means you probably don’t get the recommended eight hours of sleep. As a leader, your basic responsibilities fill up much of your workday, but your larger-scale responsibilities and concerns are undoubtedly on your mind well into the night. So, what are the things that CEOs worry about the most? 

Topics: leadership Tips for CEOs,