5 skills an inbound marketer needs for effective B2B lead generation

by Tania Di Stefano on Jul 17, 2014

Inbound marketing for B2B lead generation has now become a science for marketers. The shift towards continuous improvement using data means that marketers, who are often thought of as creative types, are now being called upon to apply a certain amount of science to their art, in order to create an efficient lead generation machine. Effective inbound marketers are taking on an analyst role and, they accept and embrace their responsibility for generating revenue, not just leads. They examine and interpret the results of their efforts so they can make strategic business decisions. They adapt their marketing efforts where needed and then measure those changes to see if they’re having a positive impact.

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b2b lead generation Inbound Marketing Australia

Top 5 digital marketing know-hows that will empower your campaign

by Christina Beischl on Jul 10, 2014

Digital marketing is nothing new; we’ve been doing it for years. However, the methods, tools and skills needed to implement a successful digital B2B marketing campaign, or any campaign for that matter, are forever changing and evolving. So what are the key must-haves you need to know about in order to create a strong strategy?


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5 Reasons Content Marketing Isn’t Effective

by Varuna Vaswani on Jul 3, 2014

Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year. What’s staggering is that only 33% of them found content marketing to be effective.

Why is this the case? 

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content marketing b2b lead generation marketing automation b2b content marketing strategy HubSpot Australia buyer centricity Inbound Marketing Australia

Forget about Quantity, Lead Generation Calls for Quality

by Christina Beischl on Jun 26, 2014

High lead generation with a high conversion rate is the goal of any B2B marketing campaign. As a marketer you want to acquire a solid amount of leads for your sales team. After all, high numbers look good but you also want these leads to be qualified and out for a buy or else you are wasting time, energy and budget on nurturing people who aren’t, and never were, interested in buying your product in the first place.

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Inbound Marketing b2b lead generation content creation

Are We All Content? Why Thought Leadership Marketing Will Turn That No into a Yes

by Sam Elliott on Jun 25, 2014

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content marketing content strategy b2b marketing Thought Leadership Marketing

3 Simple Rules for Social Media Marketing

by Varuna Vaswani on Jun 25, 2014

There are too many rules for social media marketing out there. We’ve read, skimmed rather, so many articles stating the 10 laws or the 20 rules for effective social media marketing. But how many of these ‘rules’ do you actually follow? I’m guessing no more than 20 – 30%.

Opinions around the best time to post updates on social networks are rampant. Some believe it’s best to update Twitter just after lunchtime, whereas some believe that LinkedIn posts bring the most success when they’re posted right before 9am. Not only do they preach about times to post, some advocate for quantity of social profiles believing more profiles would lead to more leads.

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Inbound Marketing buyer personas b2b lead generation B2B marketing strategy Social Media for B2B Business social media strategy buyer centricity

The rise and rise of marketing automation: The death of ad-hoc

by Christina Beischl on Jun 5, 2014

Ad-hoc marketing is great if you need to fill a gap in your marketing timeline but let’s be clear, ad-hoc marketing is not a lead generation model which will drive business results or success, rather the opposite.

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Lead Scoring Inbound Marketing lead generation content marketing social media strategy lead nurturing marketing automation marketing strategy HubSpot marketing automation

The Business Owner’s Guide to an Effective Lead Generation Engine

by Varuna Vaswani on May 30, 2014

Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new life into lead generation, giving us access to a variety of tools at our fingertips. Despite this, success in generating qualified leads is not dependent on using these tools.

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Inbound Marketing seo social media buyer personas b2b lead generation B2B marketing strategy blogging B2B lead generation strategies website marketing landing pages

Automate vs. Personalise: The Marketing Automation Dilemma

by Tania Di Stefano on May 22, 2014

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Lead Scoring Inbound Marketing personalised marketing email nurturing marketing roi marketing automation marketing analytics website marketing HubSpot marketing automation

Buyer Centricity: The Missing Piece in your Content Marketing Puzzle

by Varuna Vaswani on May 21, 2014

Your marketers are typically capable of producing good marketing material. From website content, blog articles, social media updates, online advertisements to emails, surveys, newsletters, brochures and eBooks. As a business owner you review the material and most of the time you’re happy with what they’ve produced. It is well designed, it has your brand name and logo, it describes your product / brand clearly and it is interesting. You believe your company has produced a great piece of marketing material. But there’s one problem: this material might not be good enough for your buyers.

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content marketing content strategy b2b marketing content distribution buyer personas content creation buyer's journey buyer centricity

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