Let the Power of Pop Culture Spice up your Content Marketing

by Christina Beischl on Nov 25, 2014

As a B2B marketer, you know that your campaigns call for more serious and educational content than those within the B2C field. While companies such as Coca Cola or Old Spice are able to play with crazy, even ridiculous ideas and can be as creative as they like, B2B marketing can often feel a bit dry and dull.  You end up being stuck for ideas on how to engage your customers and generate leads.

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Google Ads – revenue machine or branding aid?

by Guest Blogger on Nov 18, 2014

by Michelle Fondacaro

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9 apps to help you get out of the office quicker

by Katie Stow on Nov 12, 2014

 

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So you want to be a Master Blogger? 5 Hot Tips to get you there

by Christina Beischl on Nov 7, 2014

No matter if you’re a published journo, someone who loves to write or your company’s chosen wordsmith, if you’re challenged to shift your skills into the blogging sphere, you need to be across certain rules in order to master the art of successful online content creation

I engage with many experienced journalists on a daily basis, and it is surprising how little even the most seasoned writers seem to know about the difference between writing for print publications and blogs.

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content marketing content creation blogging

Top 5 marketers and social media gurus to stalk

by Katie Stow on Oct 10, 2014

We’ve collected some interesting information on who we think are some of the top 5 marketers and social media gurus that you should keep an eye on…or at least start social media stalking them asap!
 

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5 Digital Marketing Trends to Watch Out For in 2014

by Christina Beischl on Oct 2, 2014

Mid last year, Forbes, rightly so, predicted an inevitable shift towards Content and Inbound Marketing. One year on, this prediction has turned into reality. Content is more in demand than ever and traditional marketing agencies have made the move to online and towards Inbound. Now, an established marketing method, the concept itself has started evolving. Online as a playing field, provides us with endless challenges, not only because it’s an ever evolving and changing space but because trends and hypes emerge and die faster than anywhere else.  As someone who uses the medium for business purposes, you need to be aware of any shift, as small as it may seem, in order to be successful and get the most out of what we now call Inbound. With 2014’s marketing shift came a wave of change, from the emergence of location-based content marketing to the rise of marketing automation, here are the top 5 digital marketing trends, you need to know about right now!

 

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Forget About Your Product, Think About Your Buyers!

by Varuna Vaswani on Sep 29, 2014

In the world of marketing, we’re all familiar with The Four Ps – product, price, promotion and place. This principle of marketing was held strongly by businesses and marketers alike for decades, until it was highlighted that there is something very wrong with the four Ps. Promoting a great product in the right places at a reasonable price is all well and good, but there’s no mention about the customer, the buyer or the people that you are targeting for the product.

It was only when theorists considered the service industry that they recognised the importance of people in marketing and expanded The Four Ps into Seven Ps to include process and physical environment, in addition to people. But even then, the process was inverted as the focus is on creating the product or service rather than the customer whom the product / service is meant for, reducing customers to a mere afterthought.

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b2b marketing buyer personas buyer behaviour buyer centricity

State of Inbound 2014 - Key Takeaways

by Tania Di Stefano on Sep 19, 2014

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The 5 Best Things About B2B Content Marketing

by Tania Di Stefano on Sep 11, 2014

Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless of whether we want to see it or not. Everywhere we look, someone’s figured out how to stick an ad on it and make some money, and it can be highly annoying! So, in turn we have become accustomed to ignoring everything and only pay attention to what we want. This is why content marketing works, the whole purpose is to only engage and attract your ideal buyer persona, so effort (and money!) is not wasted on anyone else.

There is no other way to spin it, B2B content marketing is the bee’s knees, and this blog will reveal the top 5 things about it.
 

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Inbound Marketing b2b content marketing strategy

Step up your lead generation game with these 5 tips

by Christina Beischl on Aug 26, 2014

As we all know, your website is your shop window. In this day and age your website’s look and feel along with its functionality can really turn your customers on or off, there is hardly anything worse than a dated website that gives you a sense of the early 2000s. Nostalgia is a no-go when it comes to your inbound marketing and B2B lead generation. Your website is the tool which lets you attract, engage, convert, close and delight. Obviously, the conversion part is fundamental to this process, but how do you get there? The answer is simple; you need to be creating high-quality, sales-ready leads. And while this sounds like a piece of cake, it can be the exact opposite when handled poorly and inefficiently. But fear not, we have compiled 5 effective tricks that can really help you up your inbound marketing ante, stand out from the crowd and generate leads, leads, leads.

 

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