A company without trust is a company at stake

by Christina Beischl on Jul 30, 2015

Letting go is probably one of the hardest things any business founder has to do, but it is essential to be successful. Nothing kills motivation and proactive thinking more than a boss who doesn’t trust and micromanages staff.

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Inbound Marketing leadership company culture

How to solve the world's oldest B2B marketing problem

by Chris Fell on Jul 23, 2015

Whenever we rebuild a B2B go-to-market strategy for a client, or run a course for B2B marketers the one issue that never fails to raise its ugly head, is the misalignment between marketing and sales. Delegates shake their head or shrug their shoulders as if to say “what can we do, it's just the way it is, sales and marketing are like oil and water." But it doesn’t have to be this way. In order to get your marketing and sales aligned, you need to set a common framework that both functions can align around and then set the corresponding KPIs.

But where do you start?

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b2b marketing sales and marketing alignment b2b digital marketing b2b sales

10 Online Sources and Apps CEOs should Know About

by Christina Beischl on Jul 14, 2015

As a CEO, you’re (too) busy by default. So wouldn’t it be great if you could get your hands on the right resources that can ease your workload, increase efficiency and give you just the information you need to stay up-to-date with your industry? In a recent article, The 10 sites and apps every executive should be using, TEC has researched the best apps and websites for executives so you don’t have to.

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b2b marketing marketing analytics CEO Tips for CEOs,

Don’t let tiered pricing tire out your business

by Christina Beischl on Jul 8, 2015

 

When you run a business, not matter how big or small, one thing is obvious, it’s all about cash flow and being on top of your ins and outs. You know to look at your ROI, your COCA and all the other important factors that can affect profitability, but what about how you price for your services? Are you pricing in the most effective way? When was the last time you analysed your pricing strategy and gave it a good thought? In a recent blog post for the HubSpot Agency blog, titled Why Tiered Pricing Could Be Hurting Your Agency, Eric Pratt, looks at how the wrong pricing model could potentially be harming your business.

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Marketing for non profits: Embrace the digital era and get heard

by Tania Di Stefano on Jun 30, 2015

 

As a not-for-profit organisation, you are painfully aware of the high costs of marketing – even more so than anyone else.  You also know that you can’t always justify investing in your marketing, as ROI is often sparse and there are plenty of other departments to worry about. But why is it so hard to attract buyers these days? 

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Inbound Marketing online marketing marketers digital marketing marketing tips,

11 things your marketing team shouldn't say around the office

by Christina Beischl on Jun 23, 2015

Company culture is an important part of every organisation, it means creating a healthy workplace that encourages people to share ideas, feel accepted and able to express themselves and grow their skills and abilities. It means guidance and growth for the individual. It means teamwork.

The right company culture can help employees stay motivated and engaged. Language is a big part of creating the right environment and strong, considerate leaders need to encourage positive conversation and exchanges between teams and management. In his recent article 11 Things Smart People Won’t Say Dr. Travis Bradberry, Co-author of Emotional Intelligence 2.0 and President at TalentSmart, outlines eleven things that should never be said around the office.

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thought leadership marketing teams, leadership motivation

Why Inbound Marketing may not be right for your business

by Emily Alexander on Jun 16, 2015

Out with the old, in with the new… that’s how the saying goes, right? This can be applied to many things in life, be they bad habits, unhealthy relationships, perishable goods... Ever since the term ‘Inbound Marketing’ entered our vocabularies, it’s been touted as the new and improved way of marketing, relegating its predecessor, outbound marketing, to the ‘what not to do’ category. But just because Inbound Marketing has proved to be more effective in engaging buyers and generating leads doesn’t mean outbound methods should be discounted altogether.

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How to Hire an Inbound Marketing Superstar

by Christina Beischl on Jun 11, 2015

By now we all know that Content Marketing and its big brother Inbound Marketing are here to stay. Traditional marketing companies need to adapt, restructure, re-skill and most of all (re-)hire. But how do you sift through the mountain of applications and candidates? How do you find the right fit for your organisation? And how do you identify the abilities your next Inbound Marketer needs? In this blog post, The Ultimate Guide to Hiring Effective Marketers, Eric Siu provides helpful insights into the hiring process and lays out what you need to do to find your superstar.

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5 ways to combat that annoying writer’s block of yours

by Christina Beischl on Jun 9, 2015

Writer’s block sucks. And it doesn’t help that it often hits right then, when deadlines are looming. So what do you do when you’re supposed to write a top-notch piece of content within the next four hours but have zero clue where to start? Well, as someone regularly haunted by the big WB let me tell you, there are some fantastic tools and tricks to keep you inspired, creative and ready to create an outstanding piece in no time. Here are my top 5 strategies to get you out of the creative rut and on a roll. 

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Tempted to try guest blogging? Here are the lessons we've learned

by Katie Stow on Jun 4, 2015

Blogging has become an industry standard, with more and more businesses trying to jump on the bandwagon and connect with their leads through this personal and influential platform.

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