"The Growth Blog" - A resource for B2B Business leaders & marketers

Redefine B2B marketing and sales strategies and grow your business 

According to CSO Insights, organisations with dynamic, adaptable and aligned marketing and sales strategies reported an average of 10% more sales people making quota to compared to other companies. This statistic is one of the many reasons we have been discussing the benefits of ‘Marketing-as-a-Service’ and aligning your marketing and sales functions for past 6 weeks. Last week we talked content, this week it’s tactics and how implementing new B2B marketing strategies can provide your business with smart, profitable, sustainable growth.

Topics: b2b marketing business owners b2b sales b2b marketing strategies business growth

4 Ways You Can Redefine Your Content Marketing Strategy To Improve Your Sales

We are officially in the middle of 'Marketing-as-a-Service Month' and have been providing you with best practices about how to better align your sales and marketing teams to produce the best results possible in terms of funnel conversions and closing customers. However, we have yet to cover arguably the biggest topic of all – content strategy.

Topics: content strategy

Why CEOs of small & medium B2B businesses should blog

If you are a senior executive in B2B businesses, regardless of your label (CEO, managing director, country manager, general manager, etc.) you should blog.

I can already hear the collective groan. "Really...why is it so important?!" Well here's why:

Topics: b2b marketing content creation blogging Tips for CEOs, b2b blogging

The 3 key B2B marketing & sales changes every CEO must embrace

With an almost infinite store of information available on the internet, just a few keystrokes away, your target customers are journeying deep into their purchase decision making process before speaking with your organisation. This applies to B2B firms just as much as it does B2C.

The implications for your firm are profound.

Topics: b2b marketing b2b sales CEO

Are Buyer Personas Really That Important?

Understanding your buyer persona is the centerpiece of your whole marketing strategy, and is essential for conversion success. 

Topics: buyer personas marketing as a service

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

How relationship and database marketing influence product development and business growth

New product development can contribute to better business growth and higher lead generation. If your business can effectively utilise the data you've collected from your customers to create a stronger relationship with them, it's a strategy worth considering. Ready to know more?

Topics: lead generation b2b sales b2b marketing strategies business growth

Making the switch: How to target new markets with your existing product

If growth within your market sector is dwindling and you feel like you have exhausted your pool of potential customers, perhaps it is time to look at expanding your horizons. To do this, you need to find and sell to a totally new set of buyers who currently know absolutely nothing about you. This can only be achieved through a rock solid marketing strategy that revolves around clever market research.

Topics: buyer personas b2b marketing strategies new markets

Are your B2B marketing strategies aligned with growth plans for next financial year?

There is big opportunity for growth next financial year. If you're serious about it than it's time to rethink your b2b marketing strategies. According to the Australian government’s 2016-2017 federal budget, Australia is growing faster than all major advanced economies and well above the OECD average. The economy is forecast to grow by two and half percent in 2016-17 and three percent in 2017-18. Cutting taxes for small and medium size enterprises, support for new start-up businesses and opening up export opportunities are just some of the proposed items in the national plan to transition the economy from the mining boom to a stronger, more diversified nation. In the business world, B2B marketing strategies work in similar fashion - and there’s a number of different approaches you can take to reach your goals. Over the next four weeks, we will be discussing H. Igor Ansoff’s four marketing strategies (market penetration, product development, market development and diversification) and how you can apply these concepts to help you evaluate and determine the next stages your company must take in order to grow.

Topics: Inbound Marketing b2b marketing strategies business growth Inbound Sales

The 4 Major Buyer Roles you may encounter in a complex B2B sale

In B2B selling a sales rep may not meet a prospect face to face until they are well into the later stages of their buyer's journey. So when it comes to the crunch, the sales rep needs to be able to identify straight away what type of buyer role the prospect has taken up, and cater communication to their specific concerns. In this SlideShare we explain how a sales rep can get their deal across the line by exploring the top four buyer roles and what's important to them.

Topics: b2b marketing buyer personas buyer behaviour buyer's journey b2b sales