Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless of whether we want to see it or not. Everywhere we look, someone’s figured out how to stick an ad on it and make some money, and it can be highly annoying! So, in turn we have become accustomed to ignoring everything and only pay attention to what we want. This is why content marketing works, the whole purpose is to only engage and attract your ideal buyer persona, so effort (and money!) is not wasted on anyone else.
There is no other way to spin it, B2B content marketing is the bee’s knees, and this blog will reveal the top 5 things about it.
As we all know, your website is your shop window. In this day and age your website’s look and feel along with its functionality can really turn your customers on or off, there is hardly anything worse than a dated website that gives you a sense of the early 2000s. Nostalgia is a no-go when it comes to your inbound marketing and B2B lead generation. Your website is the tool which lets you attract, engage, convert, close and delight. Obviously, the conversion part is fundamental to this process, but how do you get there? The answer is simple; you need to be creating high-quality, sales-ready leads. And while this sounds like a piece of cake, it can be the exact opposite when handled poorly and inefficiently. But fear not, we have compiled 5 effective tricks that can really help you up your inbound marketing ante, stand out from the crowd and generate leads, leads, leads.
Quality over quantity. We’ve heard it a million times. We all know it’s true, but in this dog-eat-dog world where everyone seems to just focus on getting ahead, it’s often forgotten, and even flipped around. Salespeople are a common examples of this, their every day revolves around an unspoken, yet very real competition amongst their teams: bringing in the most sales.
To put this in perspective, let’s take a look at a day in the life of salesperson Sally. Sally’s day starts with a look at her calendar, noting her meetings for the day. She looks at her scribbles from a previous meeting with a prospect, and then writes a full proposal for them. Her proposal is amazing – it’s got everything a prospect needs to know about the product / service to address their needs. Sally is confident it’ll win her the client. In the afternoon, she's off to the meeting to present it to her prospect.
Ever wonder why your B2B online marketing is driving traffic to your website but not delivering sales qualified leads? If this sounds familiar, you need to change things…fast.
Your website is your virtual shop front, it’s the place your online marketing efforts typically direct visitors to. It is where potential clients first get a glimpse of your brand and therefore it has the job of keeping them interested in your brand.
As the brand's owner, you know the buyer persona you target down to the very last detail and that the solutions you offer help solve their problems. But are you communicating this clearly on your website? Can your website content engage your website's visitors enough to the point that they become a lead?
If you're unsure, let's discuss the five things you can add or change on your website to help make your visitors click and convert.
Content marketing radically improves your marketing AND sales conversion ratios. Companies are slowly realising this and are beginning to turn away from traditional outbound marketing and are moving towards inbound marketing. So being able to create engaging, educational content has become an important skill, amongst others, that any B2B inbound marketer needs in order to create an effective lead generation machine. We've found that a lot of companies are a little stuck between the old and new methods of content marketing. If you type “rules for good content marketing” into Google you are going to find a myriad of articles telling you what to do. Now, while some of these make for great tips and give amazing advice, it is the same as with everything: some rules were simply made to be broken. Continue reading if you want to find out what to avoid.
In a world where there is no shortage of new ideas and ways to market, social media marketing has proven that it is here to stay. However, social media marketing has evolved rapidly over the years, and success is not defined by the number of posts about your brand on Twitter, Facebook and LinkedIn. Marketers and business owners should keep up with the changes to ensure they aren’t lagging behind their competition.
Here are the five immediate actions business owners should take to ensure social media success:
A major part in your b2b marketing strategy should be Search Engine Optimisation (SEO) for your website. The whole point of SEO is to make your website visible organically in search engine results. When your buyer persona searches the web using certain keywords you want your website appearing on the first page of search results, preferably in the number one position or at least in the top 10. So what can you do to help make that happen? We've compiled a list of 3 simple tips that you can action today. This blog post is not going to help you conquer all aspects of SEO but it will help you to analyse your website and ensure that you have some of the basics covered to make it easier for potential buyers to find you.
According to a study by MathMarketing and Marketo, aligning your marketing and sales can improve your business drastically. In numbers this means your business can:
Sales and marketing alignment is great for your business. But in order to be able to practice it successfully, you need to understand what this alignment demands. In this blog, we’ll help you understand exactly what you’re meant to align within your business to achieve best results.
It's all about lead generation in the marketing and sales world. We have endlessly discussed how you can attract potential buyers, make them come to your website, increase your traffic and engage with them. We have spoken about the key element of inbound marketing: making the buyer come to you. But what do you do once you’ve captured the interest of an individual? Where do you go from here? Here are 5 lead conversion tactics that can strengthen and help your business.