5 key marketing metrics every boss should care about

by Chris Fell on Dec 16, 2014

Data is everywhere these days. With the the shift to digital we can measure almost everything.

Of course, this is highly advantageous as it allows for better decision making and improved ROI. If your company's marketing is still being run on gut instinct and repeating "what we did last quarter" then the message is clear:

"FIx it or you will be left behind"... In fact, you are already being left behind by your competition.

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b2b marketing b2b lead generation marketing analytics

Checklist: How to pick a brand journalist

by Christina Beischl on Dec 10, 2014

By now, you fully understand the concept of Inbound Marketing and you’re ready to get started and show your boss that this is the strategy your marketing team has been missing all along. You know Inbound and content go hand in hand, you know that in order to succeed with your Inbound tactics you need a solid content plan, you know how to build this, you have all the technical necessities in place, you even got your hands on a shiny new marketing automation system – yes, the IT team finally gave in.

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content marketing content strategy content creation brand journalist

All you need to Know about Inbound Marketing – the Ultimate Infograph

by Katie Stow on Dec 3, 2014

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Inbound Marketing b2b marketing b2b content marketing strategy 2014 marketing trends

Let the Power of Pop Culture Spice up your Content Marketing

by Christina Beischl on Nov 25, 2014

As a B2B marketer, you know that your campaigns call for more serious and educational content than those within the B2C field. While companies such as Coca Cola or Old Spice are able to play with crazy, even ridiculous ideas and can be as creative as they like, B2B marketing can often feel a bit dry and dull.  You end up being stuck for ideas on how to engage your customers and generate leads.

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lead generation b2b marketing b2b content marketing strategy

Google Ads – revenue machine or branding aid?

by Guest Blogger on Nov 18, 2014

by Michelle Fondacaro

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b2b lead generation Social Media for B2B Business b2b digital marketing search engine

9 apps to help you get out of the office quicker

by Katie Stow on Nov 12, 2014

 

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mobile marketing mobile apps apps mobile technology

So you want to be a Master Blogger? 5 Hot Tips to get you there

by Christina Beischl on Nov 7, 2014

No matter if you’re a published journo, someone who loves to write or your company’s chosen wordsmith, if you’re challenged to shift your skills into the blogging sphere, you need to be across certain rules in order to master the art of successful online content creation

I engage with many experienced journalists on a daily basis, and it is surprising how little even the most seasoned writers seem to know about the difference between writing for print publications and blogs.

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content marketing content creation blogging

Top 5 marketers and social media gurus to stalk

by Katie Stow on Oct 10, 2014

We’ve collected some interesting information on who we think are some of the top 5 marketers and social media gurus that you should keep an eye on…or at least start social media stalking them asap!
 

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marketers social media

5 Digital Marketing Trends to Watch Out For in 2014

by Christina Beischl on Oct 2, 2014

Mid last year, Forbes, rightly so, predicted an inevitable shift towards Content and Inbound Marketing. One year on, this prediction has turned into reality. Content is more in demand than ever and traditional marketing agencies have made the move to online and towards Inbound. Now, an established marketing method, the concept itself has started evolving. Online as a playing field, provides us with endless challenges, not only because it’s an ever evolving and changing space but because trends and hypes emerge and die faster than anywhere else.  As someone who uses the medium for business purposes, you need to be aware of any shift, as small as it may seem, in order to be successful and get the most out of what we now call Inbound. With 2014’s marketing shift came a wave of change, from the emergence of location-based content marketing to the rise of marketing automation, here are the top 5 digital marketing trends, you need to know about right now!

 

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digital marketing b2b digital marketing 2014 marketing trends

Forget About Your Product, Think About Your Buyers!

by Varuna Vaswani on Sep 29, 2014

In the world of marketing, we’re all familiar with The Four Ps – product, price, promotion and place. This principle of marketing was held strongly by businesses and marketers alike for decades, until it was highlighted that there is something very wrong with the four Ps. Promoting a great product in the right places at a reasonable price is all well and good, but there’s no mention about the customer, the buyer or the people that you are targeting for the product.

It was only when theorists considered the service industry that they recognised the importance of people in marketing and expanded The Four Ps into Seven Ps to include process and physical environment, in addition to people. But even then, the process was inverted as the focus is on creating the product or service rather than the customer whom the product / service is meant for, reducing customers to a mere afterthought.

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b2b marketing buyer personas buyer behaviour buyer centricity

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