"The Growth Blog" - A resource for B2B Business leaders & marketers

7 Essential Website Attributes B2B Marketers Need To Generate Leads

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

Build a healthy B2B marketing strategy to guarantee business growth- Part 2

As discussed in part one of this blog a solid sales and marketing strategy is the key first step to achieving growth. Just to recap,  in part 1 we discussed how to develop "The 4xWs" of strategy, namely:

  • To Whom
  • With What
  • Through Whom
  • Against whom

The 4xWs sets up a clear framework for your sales and marketing team to align and focus their efforts around your buyer. 

Estimating your go to market funnel

Now we'll turn our attention to the next critical step. Tying your go to market strategy and investments to your business' financial goals. Firstly, clearly understand your businesses new revenue goals that are coming from marketing's activities and then, using an average sales value,  work out the number of net new clients you need for each time period.

Topics: b2b marketing CEO

Build a healthy B2B marketing strategy to guarantee business growth- Part 1

Your sales and marketing are like the heart and lungs of your business. They provide crucial oxygen to your business which it needs to survive and thrive. In this week's blog, we discuss how the business environment in which we all exist is changing rapidly. If your sales and marketing fail to adapt to these new conditions, your business will fail to thrive and potentially survive. 

Topics: marketing plan sales strategy business growth

58% of all email opens occur on mobile devices, reveals latest research

SME’s in Australia use email marketing as one of the key sales and marketing tactics to generate interest and brand awareness about their products and services. Today email marketing is a popular business tool that if used correctly can have a positive effect on a company’s bottom line to generate leads. This week we discuss the importance of responsive e-mail marketing. 

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

How to use LinkedIn for effective B2B lead generation

Many Australian B2B firms can increase there marketing reach using a social media strategy that includes LinkedIn.

When talking to B2B companies about their marketing strategy, I ask if social media and LinkedIn in particular has a place in their communications and marketing plans. I generally get a look that is best be described as worried or hesitant and occasionally dismissive.

Topics: lead generation b2b marketing build awareness social media content distribution

How to use your website to build an effective lead generation engine

Stop thinking of your website as your online brochure. It should sit at the heart of your lead generation efforts and be the engine room of your marketing and sales funnel, becoming the cornerstone of your market presence.

Topics: lead generation b2b marketing website desgin

Redefine B2B marketing and sales strategies and grow your business 

According to CSO Insights, organisations with dynamic, adaptable and aligned marketing and sales strategies reported an average of 10% more sales people making quota to compared to other companies. This statistic is one of many reasons we have been discussing the benefits of ‘Marketing-as-a-Service’ and aligning your marketing and sales functions for past 6 weeks. Last week we talked content, this week it’s tactics and how implementing new B2B marketing strategies can provide your business with smart, profitable, sustainable growth.

Topics: b2b marketing business owners b2b sales b2b marketing strategies business growth

4 Ways You Can Redefine Your Content Marketing Strategy To Improve Your Sales

We are officially in the middle of 'Marketing-as-a-Service Month' and have been providing you with best practices about how to better align your sales and marketing teams to produce the best results possible in terms of funnel conversions and closing customers. However, we have yet to cover arguably the biggest topic of all – content strategy.

Topics: content strategy

Why CEOs of small & medium B2B businesses should blog

If you are a senior executive in B2B businesses, regardless of your label (CEO, managing director, country manager, general manager, etc.) you should blog.

I can already hear the collective groan. "Really...why is it so important?!" Well here's why:

Topics: b2b marketing content creation blogging Tips for CEOs, b2b blogging