The 3 key steps to reducing your cost of customer acquisition (COCA)

by Chris Fell on May 22, 2015


The cost of customer acqusition (COCA) is a business metric every leader and marketer should be aiming to control. Controlling COCA is fundamental to building a scaleable business model. If your costs of acquiring new customers increases at the same rate as your revenue growth, your margins will be under pressure.

New highly efficient, primarily digital, methods of customer acqusition are quickly emerging, driving down costs by around 60% and creating real competitive advantage for those who get it right.

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4 Reasons Content Marketing Can Make or Break Your Business' Reputation

by Joe Fell on May 19, 2015

Content is one of the core trends that’s proven to be at the forefront of the future of marketing. Due to the massive amounts of data being produced these days it is critical to focus on providing high quality information that informs and educates people and cuts through the data “noise”. In fact, by 2018, IP traffic will reach 40.5 exabytes per month in comparison to 16.6 exabytes per month in 2014. That is a lot more competition for eyeballs than just a couple of years ago, and only increases the probability that your brilliant idea for a new piece of content has been produced already (and probably more than once).

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b2b content marketing strategy

3 B2B marketing website design mistakes we all need to stop making

by Katie Stow on May 15, 2015

We’ve all been told by a wise old family member ‘not to judge a book by its cover’, but if we are actually honest with ourselves, we all know that we do. It is only human to make a flash judgment about the quality of something we are looking at within seconds of seeing it. Marketers and designers alike need to remember this when they are creating websites and interfaces that visitors and leads can interact with.

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Top 8 tips to effective client management

by Tania Di Stefano on May 12, 2015

The same B2B client management standards apply across most industries. It simply comes down to managing your clients' expectations so there are no surprises and everyone is always on the same page. To help you achieve this, we’ve provided a list of our 8 top tips to help you manage your clients effectively.

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Customer Delight business owners

How to get your readers to click through on social media (without pissing them off)

by Katie Stow on May 8, 2015

For as long as I can remember, my Facebook, Twitter and LinkedIn feeds have been stuffed full of posts convincing you to click through with their manipulative titles and enticing images. This, my friends, is known as click bait. Click bait is a nasty, deceptive and quite often tacky way of getting social media followers to your website. Having a scroll through my own Facebook feed, the following shameful click baits appeared:

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social media

Blogging Infographic: It's All A Numbers Game

by Katie Stow on May 6, 2015

As inbound marketers we are extremely familar with blogging, but do we really know everything? Below are the stats that matter, and prove that there is nothing to fear, as blogging really is just a numbers game.

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blogging

How to bring your business blog back from the dead

by Emily Alexander on May 1, 2015

Has your business blog lost its mojo? Do you have a more mechanical than meaningful approach to content? Blogging may start out as everyone’s priority, but it’s easy to let it fall behind. As soon as other projects come up, the blog is usually the first to suffer. It’s a challenge to consistently create high quality content when overall inbound marketing efforts take up most of your time.

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content strategy blogging

How small businesses can build a world-class B2B marketing function

by Chris Fell on Apr 28, 2015

How small businesses can build a world-class B2B marketing functio

Marketers are your new sales team...(well sort of!). B2B Marketing is a key weapon in driving small business growth.

With B2B buyers going online in droves, buyers aren't engaging with vendors' sales teams until around 70% of the way through the purchase process according to an array of well respected research firms such as Forrester, and the Corporate Executive Board. This means marketing has a vastly increased responsibility for influencing the buyer and a much greater direct responsibility than ever before in generating revenue for your business.

The problem is marketers struggle with this new found responsibility. A poorly performing marketing function hits your business where it hurts...lower sales and higher cost of customer acquisition. Ouch!

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b2b marketing

New Google algorithm changes: Your questions answered

by Katie Stow on Apr 24, 2015

 

I’m afraid to say it, fellow marketers, but Google is at it again and changing things up to keep us on our SEO toes. The way that Google ranks websites is completely evolving and it all begins this week – a little bird told us that this is going to be bigger than Panda and Penguin put together.

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The role of technology in sales and marketing

by Tania Di Stefano on Apr 21, 2015

The marketing department has long been labeled the department to always spend money, unable to prove whether what they’re doing is effective. In turn, the sales department is left to wonder what business the marketing department is actually bringing in? In a previous career, that blended sales and marketing, I was exposed to exactly this situation. We’d purchase newspaper and magazine ads, design and distribute brochures, write editorial for publications, send out email blasts to our database, sometimes even send out snail mail (ugh!), all of the typical outbound marketing techniques you can possibly think of. We never really knew exactly how well any of our efforts worked. Now, 6 years on I have witnessed the industry evolve and it’s so exciting to me to see how much sales and marketing technology has advanced and how much it revolutionises the marketing function and allows for better synergy between the teams.

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