Personal To Professional: You Are Your Own Brand

by Joe Fell on Mar 26, 2015

I used to think of brands only in terms of companies and businesses. But with our worlds being more and more socially and digitally connected this has now fundamentally changed, to quote Barry Feldman: “You, my friend, are a brand”. Whether we aim to be or not, we’re all brands. And social media is one of the fundamental ways we manage these personal brands.

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The Ultimate Guide to Writing Top-Notch Headlines

by Christina Beischl on Mar 24, 2015

The_ultimate_guide_to_writing_headlines_

If you’re a writer, blogger, creative head, content marketer or just have a way with words, you’ll know how hard it can be to write a satisfying headline. And it’s not just all about making it compelling, well written and punchy anymore; if the net is your platform then you need to think about SEO, click-through rate and length as well. In a recent Hubspot article, Corey Eridon describes an easy-to-follow, six-step guide to writing your best title yet. 

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Social Media Marketing: Does Age Matter?

by Emily Alexander on Feb 25, 2015

Thanks to the Internet and developments in technology, those born after 1980 have grown up very differently from the generations before them, resulting in a ‘digital generation gap’. As digital natives, Gen Ys engage with each other in ways that older generations struggle to understand. They use smartphones more than any other age group and are much more prolific on social media. So, when it comes to deciding who’s best to run your business’ social media accounts, should this come into consideration?

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Inbound Marketing content marketing marketers social media content distribution Social Media for B2B Business social media strategy social media marketing

What Finding Nemo Can Teach Us About Personalised Marketing

by Emily Alexander on Feb 19, 2015

We all know Dory from Finding Nemo – the anterograde amnesia suffering fish whose memory continually resets (see what I mean here). Cute, yes, but Dory’s inability to remember anything means that she is left friendless as those around her grow impatient with constant repetition.

So, what does this have to do with personalisation? Well, if you’re still using a one-size-fits-all marketing approach, you’re not much better than this forgetful fish. And while Dory’s condition is played for laughs in the film, when it comes to your marketing, amnesia is serious business.

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Get Graphic! Why you need Visuals in your Content Marketing – Part 2

by Katie Stow on Feb 12, 2015

Now that you have read and enjoyed our infographic on why visuals are essential, it's time to see some successes in your own content marketing! Here are 9 simple steps you can take to jazz up your content, and we promise even the most un-artistic marketer can pull this off...

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Get Graphic! Why you need Visuals in your Content Marketing - Part 1

by Katie Stow on Feb 10, 2015

In a time where companies are pushing out blogs, tweets and posts left, right and centre it can be hard to stand out from the crowd and get your content seen and appreciated. So, how can you get your leads to a) see your content and b) stop scrolling and actually click through? Well, looking at the stats in our infograph below might just give you the answer...

 

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Oil Prices Are Low! It's Time To Fuel Your Lead Gen Engine

by Joe Fell on Feb 5, 2015

All right… all right… we get it. You splurged at Christmas and now you feel obliged to come up with a New Year's resolution to get your health and finances back on track.  As if we haven't heard that one before! But what about your professional life? Will this be the year you really deliver? Is it time to prove your ‘marketing worth’ in gold?

Digital marketers these days rely on innovative ways to market and promote their brands, products and services. Among the most important weapon in their armoury are the various digital methods – in our case Inbound Marketing – that generate traffic to a website, social media and other online pages.

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A recap of 2014's major Google Algorithm Changes

by Joe Fell on Jan 27, 2015

As tech-savvy inbound marketers, we are constantly on the look-out for software and technology updates. We hang out on industry blogs and partake in the occasional web chat, all in a bid to stay ‘in the know’. We  understand that sometimes, the combination of constant updates and a hectic workload means that acute changes to software gets missed.

To make sure you’re up-to-date with the latest and greatest changes in SEO, we’ve compiled a list of the significant Google algorithm updates from the last 12 months. Major Google algorithm updates usually happen a few times a year, but this past year has seen some of the most significant revisions to date. So, for all you savvy business owners looking to try new strategies, and to all you SEO and search professionals that may need a quick refresher, here you go! 

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Budgeting for marketing in 2015: Following the buyers lead

by Tania Di Stefano on Jan 23, 2015

As we’ve said in previous blogs there is no one figure deemed to be the best marketing budget for all businesses. It’s an amount relative to the organisation’s size, age, its resources and its target objectives.

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content marketing marketing automation b2b marketing budget digital marketing

How to close the Talent Gap in the Digital Era

by Chris Fell on Jan 21, 2015

The digital transformation of organisations is forcing senior executives to rethink leadership and all key aspects that come with it. The subject is high on business leaders’ agendas according to McKinsey & Co: “As businesses continue to embrace digital tools and technologies, C level executives say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure.“

So how should senior managers change their approach to leadership of marketing teams? And how can they support their marketing teams in regards to the shift of skills needed in today's digitally driven world?

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