4 easy ways to get your business' marketing out of the Dark Ages

by Emily Alexander on Nov 20, 2015

Some business leaders are hesitant to embrace digital marketing, believing it to be a complex and costly exercise that requires a complete overhaul of traditional processes. But this doesn’t have to be the case. You can effectively modernise your marketing with a few tweaks here and there. The key is to develop complimentary tactics that enhance your existing strategies and improve the way your business relates to consumers.

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B2B marketing strategy marketing strategy digital marketing email marketing b2b digital marketing

Has your marketing gone to sh*t? It might be time to outsource

by Katie Stow on Nov 12, 2015

Outsourcing isn’t for every organisation, but if you are increasingly finding that you are pushing marketing further and further down your to-do-list or that your current marketing strategies aren’t performing well at all, then it might just be the perfect solution for you. Used correctly, outsourcing your marketing can bring plenty of value to your business. Have a read of this blog post to see if you are the right candidate for outsourcing and to see the benefits of moving your marketing out-of-house (as well as some top tips from the experts):

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outsourcing marketing

The business leader's guide to content marketing planning

by Emily Alexander on Nov 5, 2015

Content marketing has been around for long enough now that most businesses are practising it in some form. According to a 2015 report on the state of content marketing in Australia, 89% of respondents said they are using content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”. Out of this figure however, only 29% believe their content marketing is effective.

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Top 7 takeaways from HubSpot's State of Inbound 2015 report

by Tania Di Stefano on Oct 27, 2015

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Why you need to align your sales and marketing teams

by Emily Alexander on Oct 22, 2015

Those of us in the inbound world know that the buyer’s journey has drastically changed. Buyers today have more control than ever before ­– they are self-educating and empowered by the information they can find online. The salesperson doesn’t dictate the sale anymore – buyers connect with brands when they’re ready and on their terms. This change in buyer behaviour means that now, more than ever, it’s imperative that the sales and marketing functions are aligned.

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sales and marketing alignment

10 things smart CEOs would NEVER say

by Katie Stow on Oct 16, 2015

There are some things that workers should never, ever, ever say in the office. But when you are the CEO, and all eyes are on you, you need to be more careful than most.

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CEO Tips for CEOs,

Learn from the best - 5 books on leadership every CEO should read

by Christina Beischl on Sep 8, 2015

Here at g2m we are great advocates of continuous learning. We think there is always more knowledge you can acquire and there is always room for improvement, and not just within the marketing teams – it is just as much on C-suite executives as it is on those carrying out everyday tasks to stay on the education ball. A recent TEC article, Top 5 leadership books for CEOs, heralds a great starting point for those looking to ramp up their leadership skills. Here are our three favourites out of the five suggested by TEC.

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leadership Tips for CEOs, leadership skills

How to chase your prospects in style

by Christina Beischl on Sep 1, 2015

Potential client engagement can be tricky – you might have a great initial interaction with a prospect but then you're slowly being phased out. What at first seemed like a blossoming friendship, now seems more like the awkward end of a troubled relationship. Your lead has stopped responding to your messages and won't even pick up your calls. So what can you do to re-engage with your potential client without seeming needy? The  flowchart below by HouseHunt.com, which  HubSpot also recently picked up, will give you the answers you need and show you how to chase your prospects in style.

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lead generation lead nurturing client engagement

What are the benefits of Marketing-as-a-Service?

by Tania Di Stefano on Aug 27, 2015

We live in an era of outsourcing, where everything is up for grabs. If you’re unable to do certain things yourself you can just outsource them to someone who can. From paying a company to create your daily-portioned and calorie-controlled meals to the care of your child. In today’s world, where the buyer has more control over the buying process than ever, online, B2B marketing demands a certain skillset to increase lead generation and convert those leads into customers and promoters of your brand.  This is where outsourcing your marketing could be the better option over trying to do it in-house.  So what are the benefits of Marketing-as-a-Service?

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Inbound Marketing online marketing b2b marketing marketing plan digital marketing Inbound Marketing Australia

Social media: The tricky transition from personal to business

by Katie Stow on Aug 21, 2015

We have all figured out by now that social media is a pretty powerful tool – for your personal brand as well as your business’ marketing. The web is littered with social media success stories where individuals have become influencers and organisations have grown ten-fold with a little social-savviness. However, one hurdle that many run into when building their social strategies is where personal ends and business begins.

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