Marketing for non profits: Embrace the digital era and get heard

by Tania Di Stefano on Jun 30, 2015

 

As a not-for-profit organisation, you are painfully aware of the high costs of marketing – even more so than anyone else.  You also know that you can’t always justify investing in your marketing, as ROI is often sparse and there are plenty of other departments to worry about. But why is it so hard to attract buyers these days? 

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Inbound Marketing online marketing marketers digital marketing marketing tips,

11 things your marketing team shouldn't say around the office

by Christina Beischl on Jun 23, 2015

Company culture is an important part of every organisation, it means creating a healthy workplace that encourages people to share ideas, feel accepted and able to express themselves and grow their skills and abilities. It means guidance and growth for the individual. It means teamwork.

The right company culture can help employees stay motivated and engaged. Language is a big part of creating the right environment and strong, considerate leaders need to encourage positive conversation and exchanges between teams and management. In his recent article 11 Things Smart People Won’t Say Dr. Travis Bradberry, Co-author of Emotional Intelligence 2.0 and President at TalentSmart, outlines eleven things that should never be said around the office.

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thought leadership marketing teams, leadership motivation

Why Inbound Marketing may not be right for your business

by Emily Alexander on Jun 16, 2015

Out with the old, in with the new… that’s how the saying goes, right? This can be applied to many things in life, be they bad habits, unhealthy relationships, perishable goods... Ever since the term ‘Inbound Marketing’ entered our vocabularies, it’s been touted as the new and improved way of marketing, relegating its predecessor, outbound marketing, to the ‘what not to do’ category. But just because Inbound Marketing has proved to be more effective in engaging buyers and generating leads doesn’t mean outbound methods should be discounted altogether.

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Inbound Marketing buyer personas outbound marketing

How to Hire an Inbound Marketing Superstar

by Christina Beischl on Jun 11, 2015

By now we all know that Content Marketing and its big brother Inbound Marketing are here to stay. Traditional marketing companies need to adapt, restructure, re-skill and most of all (re-)hire. But how do you sift through the mountain of applications and candidates? How do you find the right fit for your organisation? And how do you identify the abilities your next Inbound Marketer needs? In this blog post, The Ultimate Guide to Hiring Effective Marketers, Eric Siu provides helpful insights into the hiring process and lays out what you need to do to find your superstar.

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Inbound Marketing content marketing hiring the right candidate

5 ways to combat that annoying writer’s block of yours

by Christina Beischl on Jun 9, 2015

Writer’s block sucks. And it doesn’t help that it often hits right then, when deadlines are looming. So what do you do when you’re supposed to write a top-notch piece of content within the next four hours but have zero clue where to start? Well, as someone regularly haunted by the big WB let me tell you, there are some fantastic tools and tricks to keep you inspired, creative and ready to create an outstanding piece in no time. Here are my top 5 strategies to get you out of the creative rut and on a roll. 

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content marketing apps writing writer's block,

Tempted to try guest blogging? Here are the lessons we've learned

by Katie Stow on Jun 4, 2015

Blogging has become an industry standard, with more and more businesses trying to jump on the bandwagon and connect with their leads through this personal and influential platform.

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blogging

The statistics you need to know about user experience

by Katie Stow on May 29, 2015

User Experience (UX) may seem to be all science and tech, numbers and reports, but really we should be looking at user experience from human-centric approach. Yes your site should be optimised and look great and functional on a first impression - we won't argue with you on that one! However, the emotional impact and lasting impression to leave with your users when they visit your site has to be your focus. With inbound marketing we are all about delighting leads, and this is a fool-proof way to keep those leads so happy that they might just keep coming back for more! 

Before you get too excited about diving into the mysterious world of UX, have a read of these essential statistics...

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Inbound Marketing user experience

Once upon a time... The Inbound Marketing Tale

by Katie Stow on May 27, 2015

Storytelling is extremely valuable. Don’t believe me? Try telling that to the box office after the top 3 movies of 2014 grossed over $687,159,612. Stories have been embedded in our culture for centuries for one simple reason – because they resonate with an audience.

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Inbound Marketing content marketing

The 3 key steps to reducing your cost of customer acquisition (COCA)

by Chris Fell on May 22, 2015


The cost of customer acqusition (COCA) is a business metric every leader and marketer should be aiming to control. Controlling COCA is fundamental to building a scaleable business model. If your costs of acquiring new customers increases at the same rate as your revenue growth, your margins will be under pressure.

New highly efficient, primarily digital, methods of customer acqusition are quickly emerging, driving down costs by around 60% and creating real competitive advantage for those who get it right.

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buyer personas business owners thought leadership Digital Transformation

4 Reasons Content Marketing Can Make or Break Your Business' Reputation

by Joe Fell on May 19, 2015

Content is one of the core trends that’s proven to be at the forefront of the future of marketing. Due to the massive amounts of data being produced these days it is critical to focus on providing high quality information that informs and educates people and cuts through the data “noise”. In fact, by 2018, IP traffic will reach 40.5 exabytes per month in comparison to 16.6 exabytes per month in 2014. That is a lot more competition for eyeballs than just a couple of years ago, and only increases the probability that your brilliant idea for a new piece of content has been produced already (and probably more than once).

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b2b content marketing strategy

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