According to a study by MathMarketing and Marketo, aligning your marketing and sales can improve your business drastically. In numbers this means your business can:
- Get 67% better at closing sales;
- Enjoy 108% better lead acceptance; and
- Generate 209% more from Marketing.
Sales and marketing alignment is great for your business. But in order to be able to practice it successfully, you need to understand what this alignment demands. In this blog, we’ll help you understand exactly what you’re meant to align within your business to achieve best results.