Learn from the best - 5 books on leadership every CEO should read

by Christina Beischl on Sep 8, 2015

Here at g2m we are great advocates of continuous learning. We think there is always more knowledge you can acquire and there is always room for improvement, and not just within the marketing teams – it is just as much on C-suite executives as it is on those carrying out everyday tasks to stay on the education ball. A recent TEC article, Top 5 leadership books for CEOs, heralds a great starting point for those looking to ramp up their leadership skills. Here are our three favourites out of the five suggested by TEC.

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leadership Tips for CEOs, leadership skills

How to chase your prospects in style

by Christina Beischl on Sep 1, 2015

Potential client engagement can be tricky – you might have a great initial interaction with a prospect but then you're slowly being phased out. What at first seemed like a blossoming friendship, now seems more like the awkward end of a troubled relationship. Your lead has stopped responding to your messages and won't even pick up your calls. So what can you do to re-engage with your potential client without seeming needy? The  flowchart below by HouseHunt.com, which  HubSpot also recently picked up, will give you the answers you need and show you how to chase your prospects in style.

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lead generation lead nurturing client engagement

What are the benefits of Marketing-as-a-Service?

by Tania Di Stefano on Aug 27, 2015

We live in an era of outsourcing, where everything is up for grabs. If you’re unable to do certain things yourself you can just outsource them to someone who can. From paying a company to create your daily-portioned and calorie-controlled meals to the care of your child. In today’s world, where the buyer has more control over the buying process than ever, online, B2B marketing demands a certain skillset to increase lead generation and convert those leads into customers and promoters of your brand.  This is where outsourcing your marketing could be the better option over trying to do it in-house.  So what are the benefits of Marketing-as-a-Service?

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Inbound Marketing online marketing b2b marketing marketing plan digital marketing Inbound Marketing Australia

Social media: The tricky transition from personal to business

by Katie Stow on Aug 21, 2015

We have all figured out by now that social media is a pretty powerful tool – for your personal brand as well as your business’ marketing. The web is littered with social media success stories where individuals have become influencers and organisations have grown ten-fold with a little social-savviness. However, one hurdle that many run into when building their social strategies is where personal ends and business begins.

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social media

5 things you need to know about social media so you won’t look stupid in front of the interns

by Katie Stow on Aug 11, 2015

My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when I had just started as an intern at g2m Solutions. I had just published my first blog post and my dad, being the proud poppa that he is, wanted to help me out.
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social media

What CEOs need to know before investing in marketing automation software

by Emily Alexander on Aug 6, 2015

The data revolution known as ‘martech’ has swept the marketing industry, and forward-thinking organisations are starting to align their marketing departments with the new technology-driven business environment. Marketing automation software has transformed a discipline notoriously difficult to measure in terms of effectiveness and therefore budgetary requirements into one driven by data and aligned with the rest of the business. The marketing department is now responsible for more of the customer lifecycle, and this means focusing less on channels and internal processes. According to The Global 2015 Digital Marketer study conducted by Experian, 31 per cent of businesses in Australia and New Zealand are prioritising the integration of marketing automation technology this year.

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marketing roi marketing automation

A company without trust is a company at stake

by Christina Beischl on Jul 30, 2015

Letting go is probably one of the hardest things any business founder has to do, but it is essential to be successful. Nothing kills motivation and proactive thinking more than a boss who doesn’t trust and micromanages staff.

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Inbound Marketing leadership company culture

How to solve the world's oldest B2B marketing problem

by Chris Fell on Jul 23, 2015

Whenever we rebuild a B2B go-to-market strategy for a client, or run a course for B2B marketers the one issue that never fails to raise its ugly head, is the misalignment between marketing and sales. Delegates shake their head or shrug their shoulders as if to say “what can we do, it's just the way it is, sales and marketing are like oil and water." But it doesn’t have to be this way. In order to get your marketing and sales aligned, you need to set a common framework that both functions can align around and then set the corresponding KPIs.

But where do you start?

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b2b marketing sales and marketing alignment b2b digital marketing b2b sales

10 Online Sources and Apps CEOs should Know About

by Christina Beischl on Jul 14, 2015

As a CEO, you’re (too) busy by default. So wouldn’t it be great if you could get your hands on the right resources that can ease your workload, increase efficiency and give you just the information you need to stay up-to-date with your industry? In a recent article, The 10 sites and apps every executive should be using, TEC has researched the best apps and websites for executives so you don’t have to.

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b2b marketing marketing analytics CEO Tips for CEOs,

Don’t let tiered pricing tire out your business

by Christina Beischl on Jul 8, 2015


When you run a business, not matter how big or small, one thing is obvious, it’s all about cash flow and being on top of your ins and outs. You know to look at your ROI, your COCA and all the other important factors that can affect profitability, but what about how you price for your services? Are you pricing in the most effective way? When was the last time you analysed your pricing strategy and gave it a good thought? In a recent blog post for the HubSpot Agency blog, titled Why Tiered Pricing Could Be Hurting Your Agency, Eric Pratt, looks at how the wrong pricing model could potentially be harming your business.

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