The research data is clear. Firms guided by a blisteringly clear strategy grow faster and more profitably. Because without a clear plan, sales and marketing tactics are random, ineffective and your growth rates slow.
FunnelLogicTM describes the highly effective methodology that has been tested and evolved over the last 18 years and now fully adapted to today's digital world in which we all live. It helps B2B firms, both large and small, to build a highly effective sales and marketing strategy built around your customer's buying journey. You get:
The content Tsunami threatens to swamp us all, every day. We are overwhelmed with messages, content is everywhere. Research tells us 88% of B2B marketers invest in content marketing, yet less than half are satisfied with the returns they are getting!
Its time to rebuild your approach to content.
Your content MUST resonate strongly with your target audience to stand a chance of leaving a lasting impression, let alone generate a lead. Our approach to content srategy:
B2B sales has always been complex and in most cases buying cycles are measured in months and years. Now, many firms are painfully aware that their B2B sales processes and tactics aren’t yielding the results they once used to. Cold calls and email open rates are falling as customers self-educate before reaching out to a vendor’s sales team.
Our sales training and consulting services helps your team upgrade and refresh the way they sell to align to the way a modern customer purchases. We get your reps focusing on your buyers needs and outcomes rather than pushing your products and services.
We apply the proven principles of the inbound sales methodology that redesign your sales processes and retrain your team.
In a series of crisp planning sessions with the management team and powerful hands on workshops with your sales reps we: