Generating leads can be tough, but generating high quality leads is even tougher. This eBook outlines the challenges facing the B2B marketing industry and equips you with the tools to win the race for these leads and capture them before your competitors even get close!
"Sales and marketing teams are working harder and harder for the same or worse results. Lead and revenue generation engines are far from lean and mean, in fact they are slowly grinding to a halt." Get the latest tips on how to revive your revenue growth processes with winning inbound marketing tactics straight from this eBook.
Understanding the buyer's journey sits at the heart of good B2B Marketing practice. Marketers should allow the journey their buyers go on to inform every action, every campaign, and every piece of content. This eBook outlines the buyer's journey so you can track your leads from click to customer, making sure you give them all they need to be converted along the way.
Statistics show that 73% of executives don't believe that marketers are focused enough on results to drive customer demand - and this is largely due to them presenting their leaders with the wrong facts and figures. Set the record straight with this eBook as it walks you through the six critical marketing metrics you should demand from your team.
There is an alternative approach to web design that's rapidly gaining acceptance as the right way to design sites in the current buyer centric, digital era. It's called growth driven design. To learn more about this methodology, please fill in your details on the form to the right to receive this short, informative and complimentary eBook.
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