Content Marketing Campaigns

Work with g2m Solutions to develop and promote content to your audience

Content campaigns are relentless. The deadlines keep rolling around and the creative challenge to do and say something unique and different - that creates real cut through with your target audience - never diminishes.

So why bother?

Strong, effective content marketing campaigns are proven to be the most effective tool in the modern B2B marketers arsenal. Great content positions you in the minds (and even the hearts) of your target buyers, it builds trust, generates genuine leads and promotes you effectively in search engine rankings.

Here's how we helped one client

 Read a short one-page case study and see the results they achieved 

 

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Planning Phase

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From your content strategy, we develop a detailed six-month content calendar, complete with creative briefs for the content creators. From your business plan, we also work with you to set realistic targets for your content views, downloads and registrations.

Once the campaigns are running, we regularly measure their success in terms of views and downloads and the generation of sales ready leads and recommend improvements.

 

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Implement phase

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Whether we are producing a video, infographic, blog, eBook, email sequence or online interactive tool - the implementation phase is the same. Using the content calendar our managing editors work with the content creators to produce the first draft. After our internal QC process, we get your feedback and produce the final content piece.

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Distribute And Amplify Phase

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It's critically important to invest in the effective distribution and amplification of your content. We are experts at sharing and distributing your content on social media channels, such as LinkedIn, ensuring it's featured on high-traffic pages on your website and sent out to your existing database of contacts. 

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Start right.

Develop a killer content marketing strategy