Whether you’re designing your first website, or just not seeing the results promised by your current website – Growth Driven Design (GDD) has the answers you are looking for. If you've just joined us, we are in our 6th week discussing this innovative, new website design concept, so be sure to check out the introduction to GDD, problems with the traditional website design process, GDD's three foundational pillars, what's involved in Phase 1 planning, and the importance of wish lists. In this week's blog, we discuss what you need to do once you've launched your launch pad website and how you will start your ongoing cycles to continuously trial, learn and evolve your website.
Whether you’ve designed a new site or using your existing website as the launch pad site - it’s now time for lift off - and what's called 'continuous improvement.' This revolves around the personas coming to your site. At each stage of this cycle you must continuously ask yourself how this relates and provides value to them. If it's ever unclear how an action item relates or provides value to your persona, that's the time to stop and re-evaluate.
Cycle step 1 – Plan
First you need to identify the most impactful items and plan to implement the top ones, this includes:
Here are things to consider in your wishlist:
Once you have all the new items, prioritise them based on the (high, medium, low) impact they have on achieving your goals for the website and their relevance and value to the user. With an updated and prioritised wishlist, you can now plan your sprint cycle and implement the most impactful action items first. The time period in which you complete your cycle is up to you. It's best to start with a short list and complete those items really well. Then, if you finish before the expected due date, implement more.
Stay tuned for next week where we’ll be going over the remaining steps of the GDD design cycle for continuous improvement.
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