Does your business have the right mix of skills to ensure marketing’s success? Often businesses don’t know the skills that effective marketing entails. Or worse, they think they have marketing all figured out, believing that they can tackle marketing on their own or bring in a fresh marketing graduate to do it all for them.
In his book Good to Great, Jim Collins stresses the importance of the right people within a business. He refers to those who are passionate about seeing your organisation succeed, and those who possess exactly the right skills that can get your organisation to be where you want it to be.
This blog highlights the key skills your business needs for effective marketing:
Before we go into specific marketing-centric skills, it is crucial that your team members understand the value marketing brings to an organisation and more importantly, the role marketing plays in your business. This role could vary from building brand awareness, to social engagement to generating revenue. Aside from this they must be proficient in:
With content marketing becoming one of the best lead generation tactics, these skills are in high demand.
It is complex but SEO is one of the key skills needed in your marketing team to ensure your marketing efforts get noticed in the online world.
A few weeks ago, we discussed whether social media can deliver results for B2B businesses. The conclusion was yes, but if it is executed properly, which means you need a team that understands:
Forrester Research uncovered that companies that excel at lead nurturing generate 50% more leads, at 33% lower cost. Therefore the following are absolutely critical to your business:
I’ve said it before and I’ll say it again: if there is one thing every marketer should do without hesitation, it’s measurement. Measurement is crucial for it will tell you exactly how your marketing has performed and help you identify opportunities for improvement. Your team must be equipped with the skills below:
Ultimately, your marketing team must be skilled at all the elements above to deliver tangible results.
This list is not meant to overwhelm you, rather, it aims to give you a better understanding of what you need to enjoy the results that marketing brings. Instead of trying to recruit experienced marketers who possess these skills or training your existing marketers on the skills above, engage the experts who can deliver the results you expect without further complexities.
To dig a little deeper on the requirements of effective inbound marketing, download our free eBook below. Otherwise, to begin enjoying marketing effectiveness, get in touch with the experts.