Lead Scoring Template

Lead scoring is a sales and marketing methodology used to ascertain a prospect's sales-readiness. "Points" are added or subtracted based on sales activity, digital behaviour, and their fit in regards to your business. The higher the numerical value, the warmer the lead.

Lead scoring, when set up correctly, can increase business ROI by 68%.

Use this template:

• as a framework for discussion about point allocation
• to list all scoring criteria before inputting them into your sales and marketing automation platform