The Path To Growth In The Digital Economy (10 min. read)

This short article, summarises recent research conducted with business leaders, heads of marketing and sales in Australian B2B firms.

It summarises:

  • Broad market trends in digital transformation from leading analyst firms
  • The current challenges faced with the digital transformation of the growth function
  • The common elements of a successful transformation program
  • Leading best practices and the benefits of getting it right