Business Growth Consultants for Leaders

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Digital Transformation Too Slow

Digital transformation is a long journey. If the change management isn't effective it slows business growth

Inconsistent Data

Leaders can't work out what is and isn't working effectively as data is inconsistent or simply missing

Strategy...But No Action

Teams struggle to interpret the businesses strategy into a set of daily actions that brings strategy to life

Misaligned KPIs

Targets and KPIs across marketing, sales and customer success are misaligned. Effort is misdirected

Poor Customer Satisfaction

There is no program to measure customer satisfaction, understand root causes and alert you when a customer is likely to churn

Sales & Marketing Are Misaligned

Marketing and sales aren't working well together to define the quality & quantity of leads meaning missed sales targets and poor conversion rates

Low Retention Rates

New business may be good, but if customer retention rates are poor it hurts the overall growth rate of your business

The Path To Growth In The Digital Economy (10 min. read)

This short article, summarises recent research conducted with business leaders, heads of marketing and sales in Australian B2B firms.

It summarises:

Broad market trends in digital transformation from leading analyst firms
The current challenges faced with the digital transformation of the growth function
The common elements of a successful transformation program
Leading best practices and the benefits of getting it right

Improved Speed

The growth team makes better, faster decisions as they are empowered and aligned around a clearly articulated plan

Better ROI

If measurement has improved, money spent on low yield tactics and processes can be redeployed to those that deliver the best return

Staff Retention

A growth team who is aligned & working towards a common goal sticks around, & delivers you continuous improvement

Better Conversion

A growth strategy aligned to the customer's journey means better conversion rates

Customer Retention

Lower churn rates are the secret to growth over time. Any growth strategy must include existing customers too

Better Reporting

Tracking and reporting on progress towards your growth goals keeps the team accountable and pulling in the same direction

Go-To-Market Strategy Development

Funnel Camp™ is a series of workshops facilitated by g2m with your key growth stakeholders. It:

Creates a blisteringly clear plan for growth
Details a plan that turns strategy into daily action for teams

And then we make strategy stick by:

Quarterly strategy review sessions
A monthly growth dashboard tracks actuals vs plan
Access to ongoing best practice advice and guidance

This tried and tested methodology has been used for 20 years to help B2B firms articulate their go to market strategy.

Interested? Book a time to learn more about Funnel Camp

Customer Journey Mapping (CJM)

CJM is the keystone of your growth strategy. Start by mapping the journey customer's take over their lifetime with you. Define how your firm must adapt.

CJM:

Defines core customer personas
Specifies their entire journey from stranger to loyal advocate
Aligns your business processes from marketing, sales and service, around the customer's lifecycle
Means marketing, sales & service teams align around the customer
Allocates responsibilities & provides a framework for setting KPIs
Articulates the technology you need to support the customer's lifecycle

Want to know more? Book a time to meet with Chris

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Growth Coaching

Misalignment between growth team members is a key source of friction on your growth flywheel. It's important to get marketing, sales and service aligned in their working styles and behaviour.

g2m offers Team Building Simulations^TM from Human Synergistics its an enjoyable, energising and engaging half-day survival style simulation, that develops successful, collaborative work styles between teams.

g2m's individual coaching for members of your growth team is underpinned by the LSI^TM from Human Synergistics. It uses both self-assessment & colleague feedback to identify individual thinking & behavioural styles and empowers people to be better at, and enjoy more, everything they do.

Interested in Growth Coaching? Let's have a call

Build A Growth Strategy Across The Firm

Jump to:

Go-To-Market Strategy

Customer Journey Mapping

Growth Coaching

Common Growth Challenges Leaders Face

Digital Transformation Too Slow

Inconsistent Data

Strategy...But No Action

Misaligned KPIs

Poor Customer Satisfaction

Sales & Marketing Are Misaligned

Low Retention Rates

The Path To Growth In The Digital Economy (10 min. read)

Benefits

Improved Speed

Better ROI

Staff Retention

Better Conversion

Customer Retention

Better Reporting

How We Help

Go-To-Market Strategy Development

Customer Journey Mapping (CJM)

Growth Coaching

Resources For Leaders

Thinking Beyond the Purchase: Mapping content to the customer's buying journey

The Key to Growth: Unlocking your buying centre

How to improve sales & marketing alignment for growth, according to 15 marketing experts

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