From Click To Close: The Digital Transformation Of The Sales Function

The era of "digital selling" is upon us. 73% of sales people who used it outsold their peers, according to the Aberdeen Group.

The free flow of information online has given the modern buyer immense power at their fingertips and this has turned the traditional buyer/seller relationship upside down!

The seller used to hold important information that the buyer needed about the firms pricing, products and features and so on. Now this information is available to all at the click of a mouse.

The sales function must respond to the newly empowered buyer, by evolving their sales processes, techniques and tools and harnessing the immense power of digital channels. 

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