Case Study - Building A Growth Engine

About ACA Research

ACA Research are an Australian research firm with a team of subject matter experts who are dedicated to making complex market information both straightforward and shareable. They deliver insight that is meaningful, outcome focused and easy to embed and action within your organisation.

What ACA Research Needed

Owner James Organ wanted to accelerate his business' growth. To do that he knew that they needed to communicate ACA’s expertise in their specialised areas in order to differentiate themselves from the larger data houses. He needed a carefully crafted content strategy and a vehicle to communicate this to the right people at the right time in their buying journey and in the relevant industries. A website redesign was also in order to give them a slick, modern website with inbuilt lead generation and qualification functionality.

 

 

Solution

To develop and deliver a growth engine, g2m started by developing clearly articulated positioning and messaging , built around the key challenges facing ACA’s buyer personas. From this clear message came the development of a modern website with extensive inbound marketing functionality including; a blog, landing pages, social media platforms and lead nurturing to facilitate the generation of leads and sales (built on HubSpot software). The final piece of the puzzle was the development and ongoing promotion of high value content.

Results

After just 3 months:

  • Modern and fully functioning website & lead generation engine
  • Over 400% increase in organic traffic

After 6 months:

  • 114% increase in site traffic
  • Double the volume of marketing qualified leads
  • Social media was a vibrant new source of leads

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