Your buyers are heading online in droves to research and educate themselves, discuss with their peers and look for solutions. Your business must have a strong presence online if you are to get found by buyers. Is your website up to scratch? Do you have effective tactics like blogging and a presence on LinkedIn so your buyers can find you?

Content marketing is proving to be essential in attracting interest from and engaging with your buyers. Do you drive up the quantity and quality of your leads by having a genuinely effective content marketing strategy that delivers leads?

Outbound tactics like email blasts to bought lists, advertising and trade shows are expensive and are failing to deliver quality leads for sales. The cost per lead for businesses using inbound, digital marketing is 62% lower than those from outbound tactics.