Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless of whether we want to see it or not. Everywhere we look, someone’s figured out how to stick an ad on it and make some money, and it can be highly annoying! So, in turn we have become accustomed to ignoring everything and only pay attention to what we want. This is why content marketing works, the whole purpose is to only engage and attract your ideal buyer persona, so effort (and money!) is not wasted on anyone else.
There is no other way to spin it, B2B content marketing is the bee’s knees, and this blog will reveal the top 5 things about it.
Inbound leads cost 61% less than outbound leads. Think about it, going to trade shows, conducting direct mail outs and telemarketing are outbound methods that cost considerably more than inbound methods such as:
Gone are the days, when you had to rely on buying expensive advertising space in any print media in order to build awareness about your business. Now businesses can share their content across social media channels for free. Twitter and LinkedIn for example are fantastic platforms to engage with your buyer persona’s as they can:
By continuously and regularly posting and sharing relevant, educational content to your buyer persona you are increasing your credibility. This can be shown through social proof, meaning:
This also works well with Google. Your website’s organic SEO will improve as it builds a reputation as being a trusted source. Things that will help you get into Google’s good books include:
When a company begins their inbound marketing journey it shines a light on many important things regarding their marketing that should have been thought about a long time ago. It makes them develop a strategy, and leads them to think about their ideal buyer persona. The company wil identify the buyer perona's needs and the problems they need to solve in order to do their jobs better. Content marketing makes businesses produce relevant, valuable content that can drive real revenue results.
Without data you can’t prove that anything you’re doing is making a positive impact. By using an analytics tool you can monitor, review and adjust your campaigns to yield better results.
So there you have it. Of course there are plenty more great things about B2B content marketing, these are just five examples we thought were the best! To learn more about how to measure effectively what contributes to your business' bottom line download our free ebook below.