To give you a head start, we’ve put together a list of effective B2B content distribution channels plus tips on how to get the most out of each channel.
LinkedIn is arguably the most powerful content distribution channel for B2B marketers. This is due to the highly targeted nature of the professional networks it enables users to build as well as the extended content lifespan resulting from group discussions (your posts can often remain visible for weeks).
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The lifetime of a tweet is shorter than that of a mayfly. However this doesn’t necessarily mean that people won’t view and re-tweet your content.
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If you’re targeting Google employees or internet marketers, Google+ is the right platform for the job. All jokes aside, Google+ is becoming an increasingly effective B2B content distribution channel.
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Facebook is widely regarded as a network for communicating with family and friends as opposed to business networking. Despite this, it can still be an effective B2B content distribution platform. The key to getting the most out of Facebook is to ensure that your content is being exposed to people who will actually care about it - if not, you’ll just become a nuisance to people.
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Pinterest is the new cool kid in the world of social media. It has passed the fad stage and appears to be here to stay. Whilst still largely unproven as a B2B content distribution channel, an opportunity exists for early adopters.
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Social bookmarking sites have waned in popularity in recent years. However, there are some still some sites that are worth submitting your content to.
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Multimedia content, video in particular, is playing an increasingly important role in B2B marketing. Multimedia content is appealing to users because of the interactive and sensory experience it can provide.
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In the early days of email marketing it was common practice to use scrapers to build vast databases of people to send unsolicited email to. However, the development of anti-spam laws and advanced spam detection software brought this to an end. Now, it’s common practice to give users free access to content in exchange for the right to send them emails.
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RSS (really simple syndication) is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video, in a standardised format. It’s a great way to increase exposure.
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Guest blogging exposes you to untapped and highly targeted audiences and as a result, has the potential to drive a steady flow of referral traffic to your website.
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Whilst press releases are no longer as powerful as they once were, they still have a role to play in B2B content distribution. Press releases have the potential to drive referral traffic and inbound links.
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If you're affiliated with other organisations, why not ask them to link to your website? Gaining fresh inbound links will give your website more authority in the eyes of search engines and it will also drive targeted referral traffic.
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To learn more about how you can use content marketing to drive revenue, download our FREE ebook The Content Marketing Revolution:
Are we missing anything? Let us know in the comment section below.