Transform your marketing
Train your team today to become the marketers of tomorrow!
The marketing function is undergoing a once in a generation shift. Your buyers are online; inbound marketing is the way to attract, convert and close them.
Sure, tactical training is available for SEO to Social, email marketing to website best practices but nothing shows you and your team how to build a comprehensive marketing strategy thats designed from the ground up to work in the online, digital, mobile, always on world your buyer's operate in. A course that shows you how to build a plan that finds, atracts, converts and closes your target buyers.
This 2-day workshop style course is packed with hands on exercises, templates for you to use and plenty of real life examples for you to take back to your workplace and implement.
In the course we'll cover:
- How to build buyer personas
- To develop a content marketing strategy
- How to use social media for lead generation
- The latest rules of SEO
- How to build landing pages that convert
- How to use workflows to nurture leads
- How to personalise content and score leads
- Building powerful analysis that shows what tactcis are delivering ROI
