Plan & Build Your FrameworkSmart marketing means understanding the right volume of quality leads that need to be delivered to sales for your business to hit its revenue goals.
We develop your lead generation "framework." This provides the architecture for how buyers find you; are nurtured; and become qualified to speak with sales.
We work with you to plan your messaging through the problems and challenges your buyers face in their business. Defining crystal clear buyer personas is a critical first step to really start thinking like your buyers in everything you do.
Build Content That Attracts BuyersContent marketing is the fuel for your lead engine. Without fuel your lead engine remains stationary. We work with you to plan, develop AND distribute the right content to your buyers at the right stage of the buying cycle.
Content that genuinely adds value to your target market and leads them through the stages of their buying journey is absolutely critical if your organisation is to produce quality, nurtured leads and run an efficient and effective sales force.
Using landing pages for your high value content we will convert your visitors into contacts through promotional campaigns. Converting those hard won visitors to leads should be the primary purpose of your website. Copy must be clean and compelling, you only have seconds to engage a visitor.
Nurture Contacts Into Sales-Ready LeadsIt's a stone cold fact that most of your visitors (research says up to 70%) aren't ready to buy from you - yet. But they will buy when the time is right. It's the job of lead nurturing to develop that relationship and convert casual visitors into genuinely engaged leads, who are motivated to speak to your sales team.
We develop lead nurture tactics that deliver middle and lower funnel content, for example webinars or free trials and demos to leads, using really smart automation that personalises your lead's experience.
Measurement and analysis of what does and does not work is critical to delivering against your goals, investing wisely, measuring ROI and on average reducing cost-per-lead, typically by over 60%.
Online, digital marketing's "ace up its sleeve" is its ability to generate data. But having a solid process to analyse, improve and re-test your processes and tactics is the secret to driving up lead quantity and quality.
We produce continual analysis and recommendations for our clients. It's one of the most powerful parts of our methodology and allows clients to measure their investment in their tactics (and our services).