As inbound marketers we are extremely familar with blogging, but do we really know everything? Below are the stats that matter, and prove that there is nothing to fear, as blogging really is just a numbers game.
Now you know the stats, it's time to start blogging! Check out a few of our handy blogs that can get you on your way...
7 top tips for blogging for B2B Marketers
How to beat the business blogging blues
6 Business Blogging Essentials: A B2B Marketer's Guide
..Additionally, if you want all the information in one easy take away then grab our free eBook on everything blogging in the business world:
The stats stripped back:
- Websites with blogs have 434% more indexed pages
- 6.7 million people blog on blogging sites
- 77% of internet users read blogs
- Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content
- 81% of US consumers trust advice and information from blogs
- 60% of consumers feel more positive about a company after reading custom content on its site
- 12 million people blog via social networks
- 92% of companies who blog multiple times per day have acquired a customer from their blog
- Small businesses with blogs generate 126% more leads
- 61% of consumers have made a purchase based on a blog post
- 14% of bloggers earn a salary through blogging
- B2B marketers using blogs generate 67% more leads
- History of blogging:
- 1997 – john berger called his site a ‘weblog’
- 2001 – niche blogs such as mashable and TechCrunch brought blogging to the mainstream
- Now – news blogs rival mainstream media and social media blogging more interactive