As a business owner, you don’t know as much as you need to in order to market your business successfully, that’s why you hired a Marketing Director. But sadly, even in-house Marketing Directors may not be the best move - some of them are stuck in their ways or not aware of current developments.
So how do you know if your Marketing Director is pulling their weight? New development in data analytics can help you spot the marketing heroes and the marketing villains. Here we give you the top 18 signs that your Marketing Director isn’t helping you achieve your business growth goals, and should therefore, get the shove.
The role of the marketer has changed. Although a lot of marketers are frustrated because they aren’t valued as much as they should be, there is a point to be made about this being their fault: you earn your place at that boardroom table, and with the right data this is easier than ever before. Click through rates and brand awareness are meaningless to a business owner, and I don’t know a business owner who isn’t enthralled by someone who can genuinely prove they are making their business money.
Now there is a clause here. Let's give these poor marketers a little break, as this is only possible with the right software. So if your marketers don’t have the software to measure this, you need to fix this first and foremost. Enable them with the right analytics tool and they have no excuses. Of course, this will work only if you already have a skilled Marketing Director who has the right foundations of B2B marketing including the buyer's journey.
To read more about measuring marketing ROI, download our free ebook below: