Rock solid strategy + compelling content + effective tactics = Measureable results
Inbound marketing and sales is the proven methodology for business growth in the digital age. It’s the most effective method of doing business with today’s always-connected B2B buyer.
Instead of buying your way into the inboxes and screens of your audience via paid ads, buying email lists and so on, and irritating and alienating your buyers, inbound marketing attracts your target buyer’s. This is done by creating quality content that speaks to their hearts and minds – at a time and place that naturally suits them. It’s a more authentic experience for your target audience, that’s aligned with their interests and stage they're at in their buying journey. This results in improved conversion rates at a much more affordable price point – on average an inbound lead costs 62% less to generate than an outbound lead.
Defining crystal clear buyer personas is a critical first step to really start thinking like your buyers in everything you do. We are your go to market startegy team and we work with you to plan your messaging through the problems and challenges your buyers face in their business.
Smart marketing means understanding the right volume of quality leads that need to be delivered to sales for your business to experience sustainable revenue growth. We figure out at what velocity you need to run your funnel to hit your goals.
We develop your lead generation funnel. It's a "map" your buyer's follow on their purchasing journey; firstly to find you; then build their level of trust as they are nurtured by you; then to become qualified to speak with sales.
Content marketing is the fuel for your lead generation engine. Without fuel your lead engine remains stationary. We work with you to plan, develop AND distribute the right content to your buyers at the right stage of the buying cycle.
Content that genuinely adds value to your target market and leads them through the stages of their buying journey is absolutely critical if your organisation is to produce quality, nurtured leads, and run an efficient and effective sales force.
Using landing pages for your high value content we will convert your visitors into contacts through promotional campaigns. Converting those hard won visitors to leads should be the primary purpose of your website. Copy must be clean and compelling, you only have seconds to engage a visitor.
It's a stone cold fact that most of your visitors (research says up to 70%) aren't ready to buy from you – yet. But they will buy when the time is right. It's the job of lead nurturing to develop that relationship and convert casual visitors into genuinely engaged leads, who are motivated to speak to your sales team.
We develop lead nurture tactics that deliver middle and lower funnel content, for example webinars or free trials and demos to leads, using really smart automation that personalises your lead's experience.
Measurement and analysis of what does and does not work is critical to delivering against your goals, investing wisely, measuring ROI and on average reducing cost-per-lead by over 60%.
Digital marketing's "ace up its sleeve" is its ability to generate data. But having a solid process to analyse, improve and re-test your processes and tactics is the secret to driving up lead quantity and quality.
We produce continual analysis and recommendations for our clients. It's one of the most powerful parts of our methodology and allows clients to measure their investment in their tactics (and our services).