By working out your buyer's conversion rates and the time it takes for a them to move through their buying process and then mapping that to your business growth goals we can predict how fast you need to run your marketing and sales to meet your revenue targets.
Without this your marketing and sales teams are flying blind. Its unclear exactly how fast to run your sales and marketing tactics and convincing your boss to release precious funds to invest in growth is difficult.
We closely examine what’s stopping your target audience from reaching their goals. What problems and challenges they face. Armed with this knowledge, we re-examine and reset your ideal customer profile, your solution, your sales channel and your competition by putting your customer's buying journey at the centre of your strategy.
This powerful framework creates real clarity in how you go to market.
We use the output from stages one and two to develop a content strategy that will resonate with your target customers. Planning out the “big rock” content pieces and the smaller pieces that surround them is critical is attracting and converting prospects. Creating content that cuts through the cacophony of the Internet and make it onto your customer's radar, requires careful thought, skill and experience.
We then define a set of tactics that will expose your content to your ideal customers and move them though the different stages of their purchasing decision. We always build tactics that straddle both marketing and sales, aligning the efforts of the two teams.
It's a stone cold fact that most of your visitors (research says up to 70%) aren't ready to buy from you – yet. But they will buy when the time is right. It's the job of strong tactics (such as lead nurturing) is to develop that relationship and convert casual visitors into genuinely engaged leads, who are motivated to speak to your sales team.
Measurement and analysis of what does and does not work is critical to delivering against your growth goals, investing wisely, measuring ROI and on average reducing cost-per-lead by over 60%.
Digital marketing's "ace up its sleeve" is its ability to generate data. But having a solid process to analyse, improve and re-test your processes and tactics is the secret to driving up lead quantity and quality.
We produce continual analysis and recommendations for our clients. It's one of the most powerful parts of our methodology and allows clients to measure their investment in their tactics (and our services).