CRACKING THE CODE 

$0 Cost. Just Insights and Action.

• Because we get it: Financial pressure is real.
  
  
• Budgets are tight. Sign-offs are slow.
  
  
• That’s why this breakfast is 100% cost-free — and value-packed.
  
  

3 SHORT SESSIONS

Straight-talking, laser-focused and jam-packed with info so you can get back to work before your second (or third!) morning coffee.

The Daily Reality You’re Dealing With

You’re tasked with delivering unified, data-backed marketing results — without unified data.

Let’s make this real:

Naomi, a Marketing Manager at a fast-growing SaaS startup, was using five different tools to track customer interactions. Her sales team lived in spreadsheets. Reporting took hours — and still didn’t tell the full story. Every quarter she’d bring up a CRM. Every quarter it got shelved.

Now? She’s the go-to person for reporting, campaign optimisation and sales alignment. Why? Because she knew how to present a case her leadership couldn’t ignore.

You can too.

Imagine this instead:

• A central hub where every customer touchpoint lives.
  
  
• No more chasing sales for last month’s figures.
  
  
• Campaigns that hit the mark because they’re fuelled by real data.
  
  
• A leadership team who finally sees the value because you showed them the path.
  
  

Meet Your Morning Mentors

3 Speakers. 3 Stories. One Goal: Helping You Win That Sign-Off.

You’ll hear real, unscripted stories from CMOs and COOs who:

• Got their CRM approved on a shoestring budget.
  
  
• Created internal champions from their most reluctant salespeople.
  
  
• Delivered measurable revenue growth within 3 months of implementation.
  
  

And yes, they’re sharing their templates, their talking points, and what they’d do differently.

Your Strategic Advantage Starts Here

This isn’t another boring event with vague insights and generic advice.

You’ll leave with:

• Plug-and-play slide templates to build your business case
  
  
• A cheat sheet of data points decision-makers actually care about
  
  
• The language to translate CRM features into boardroom outcomes
  
  

You bring the coffee. We’ll bring the strategy.

Who Should Attend?

This event is designed for:

• CMOs, Marketing Managers, COOs and Business Development leaders
  
  
• Working in growing businesses (5–50 team members)
  
  
• Who know they need a CRM but can’t get internal alignment
  
  
• And are tired of siloed data, missed opportunities and doing everything manually
  
  

This Breakfast Is NOT For:

• Businesses who’ve already fully implemented a CRM and are happy with it
  
  
• Teams who have no marketing-sales alignment issues
  
  
• People looking for a sales pitch (you won’t get one here)
  
  

We’ll Cover:

• How to position a CRM as a growth enabler (not an expense)
  
  
• Real financial outcomes to include in your business case
  
  
• The mindset shift your team (and manager) needs to make
  
  

Real Example:

Alicia Kearns, CMO at Plexus as Global Legal Firm, used this staregyto link CRM implementation to revenue leakage from lost leads. That one deck got her the green light — and now her entire team runs from one dashboard.

Sound like something your team needs?