"The Growth Blog" - A resource for B2B Business leaders & marketers

7 Essential Website Attributes B2B Marketers Need To Generate Leads

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

Growth Driven Design: How it’s changing the website design process

 

Website design or redesign can and should be a satisfying experience but sometimes it can turn into a very expensive and long-running headache. Why? Because the traditional ways of website design are simply flawed. However, thanks to Google analytics, HubSpot and other applications, marketers now have the power of analytics behind them. Data they can leverage to help senior management make informed strategic decisions for the business. That’s where Growth Driven Design (GDD) comes in. It’s based on real time data and shows you how your customers are actually using your website. In the coming months we’ll take you through all aspects of GDD and how you can apply it to your business. For this blog I’m going to fill you in on the juicy Growth Driven Design topics you can expect to learn about.

Topics: website redesign website desgin growth driven design

7 Key Website Features That Are Helping Businesses Generate Leads

 

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

The business leaders 7 step guide to website redesign

For business owners and their marketing managers, the role of the firm's website has fundamentally changed. A firm's website is a key asset in generating a consistent stream of leads for the sales team. A site is no longer just an "online brochure".

Topics: b2b marketing b2b lead generation business owners website marketing website redesign

The 7 things every business leader needs to know about their website design

We are well and truly in the era of the online buyer. Every business needs to understand how buyers commence their buying journey and how to exert influence over that journey each step of the way.

Topics: b2b marketing buyer personas business owners website marketing website redesign