"The Growth Blog" - A resource for B2B Business leaders & marketers

Why CEOs of small & medium B2B businesses should blog

If you are a senior executive in B2B businesses, regardless of your label (CEO, managing director, country manager, general manager, etc.) you should blog.

I can already hear the collective groan. "Really...why is it so important?!" Well here's why:

Topics: b2b marketing content creation blogging Tips for CEOs, b2b blogging

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

What's keeping CEOs up at night? Business leaders' top 5 concerns

Being the head honcho of an organisation means you probably don’t get the recommended eight hours of sleep. As a leader, your basic responsibilities fill up much of your workday, but your larger-scale responsibilities and concerns are undoubtedly on your mind well into the night. So, what are the things that CEOs worry about the most? 

Topics: leadership Tips for CEOs,

The business leader's guide to content marketing planning

Content marketing has been around for long enough now that most businesses are practising it in some form. According to a 2015 report on the state of content marketing in Australia, 89% of respondents said they are using content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”. Out of this figure however, only 29% believe their content marketing is effective.

Topics: content marketing content strategy b2b content marketing strategy CEO Tips for CEOs,

10 things smart CEOs would NEVER say

There are some things that workers should never, ever, ever say in the office. But when you are the CEO, and all eyes are on you, you need to be more careful than most.

Topics: CEO Tips for CEOs,

Learn from the best - 5 books on leadership every CEO should read

Here at g2m we are great advocates of continuous learning. We think there is always more knowledge you can acquire and there is always room for improvement, and not just within the marketing teams – it is just as much on C-suite executives as it is on those carrying out everyday tasks to stay on the education ball. A recent TEC article, Top 5 leadership books for CEOs, heralds a great starting point for those looking to ramp up their leadership skills. Here are our three favourites out of the five suggested by TEC.

Topics: leadership Tips for CEOs, leadership skills

10 Online Sources and Apps CEOs should Know About

As a CEO, you’re (too) busy by default. So wouldn’t it be great if you could get your hands on the right resources that can ease your workload, increase efficiency and give you just the information you need to stay up-to-date with your industry? In a recent article, The 10 sites and apps every executive should be using, TEC has researched the best apps and websites for executives so you don’t have to.

Topics: b2b marketing marketing analytics CEO Tips for CEOs,