"The Growth Blog" - A resource for B2B Business leaders & marketers

What are the Successful B2B Marketing Trends For 2017?

We are already half way through 2017 so here are some of  the top B2B Marketing trends that are gaining momentum this year. But beware...just because it is trendy does NOT mean its effective! Before selecting tactics always follow these steps:

Step 1: Strive to understand your customer and their buying journey before you decide what tactics to use. When you understand your customer and their pain points you're more likely to select marketing tactics that better engage your customer.

Step 2: Every marketing strategy and set of tactics must have clearly defined goals that tie back to the businesses overall success. It's key to be able to demonstrate the contribution your B2B marketing investments are making to the businesses overall success.

Topics: Marketing trends 2017 Measure Marketing

The "Fab 5" Marketing Metrics you MUST Report On

Want to have successful conversations with your boss? 

Understand and use these "Fab 5" Marketing Metrics, to prove to your boss Marketing is WAY more than the (highly insulting) so called colouring-in department and build a different relationship with the senior executives within your company.

Topics: Marketing trends 2017 Measure Marketing Online Marketing Measurement Marketing Tool Marketing Reporting

4 top tools B2B Marketers should use for online marketing measurement

There is an abundance of tools online that a B2B marketer can sink their teeth into (and if your not careful quite often get carried away with!) when it comes to online marketing measurement. It’s easy to miss the point of what you are actually trying to ACHIEVE with these tools.

Topics: Marketing trends 2017 Measure Marketing Online Marketing Measurement Marketing Tool Marketing Reporting