"The Growth Blog" - A resource for B2B Business leaders & marketers

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

What CEOs need to know before investing in marketing automation software

The data revolution known as ‘martech’ has swept the marketing industry, and forward-thinking organisations are starting to align their marketing departments with the new technology-driven business environment. Marketing automation software has transformed a discipline notoriously difficult to measure in terms of effectiveness and therefore budgetary requirements into one driven by data and aligned with the rest of the business. The marketing department is now responsible for more of the customer lifecycle, and this means focusing less on channels and internal processes. According to The Global 2015 Digital Marketer study conducted by Experian, 31 per cent of businesses in Australia and New Zealand are prioritising the integration of marketing automation technology this year.

Topics: marketing roi marketing automation

Automate vs. Personalise: The Marketing Automation Dilemma

Are you at a fork in the road contemplating a marketing automation tool? Are you worried about losing the personal touch with your valued customers and prospects with marketing automation? No need to furrow that brow of yours! Marketing automation has flourished on the premise of helping marketers deliver automated, yet personalised communication.All marketing automation tools are built to help you conduct effective inbound marketing. When used correctly, it can become your powerful inbound marketing machine, nurturing your leads silently in the background. In this blog we discuss how a marketing automation tool allows you to personalise your marketing efforts:

Topics: Lead Scoring Inbound Marketing personalised marketing email nurturing marketing roi marketing automation marketing analytics website marketing HubSpot marketing automation

Is Your Marketing Preventing Your Business' Growth?

Being a business owner, you may have a b2b marketing team or a b2b marketing professional responsible for handling all marketing tasks in your business. You allocate a certain proportion of your company-wide budget for marketing, review a new digital marketing campaign proposed by the team and give them the go ahead. Soon they ask you for more funding to develop a different campaign, to support the existing campaign or for a different product / service altogether. 

Topics: b2b marketing marketing roi B2B marketing strategy b2b marketing plan marketing plan b2b marketing skills

How to Set the Right B2B Marketing Budget

As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.

Topics: b2b marketing lead nurturing marketing roi marketing automation B2B marketing strategy b2b marketing plan b2b marketing budget b2b marketing investment

Does email marketing produce a ROI for B2B businesses?

Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true? Does email marketing really not produce ROI?

Topics: email nurturing marketing roi email marketing

Can Social Media Actually Produce Leads and Sales for B2B Businesses?

Social media for B2B, a waste of time or an untapped source of sales? Is it really worth the investment? A recent study by the Content Marketing Institute (CMI) and Marketing Profs uncovered that social media is used by 87% of B2B content marketers, making it the most popular marketing tactic. However, social media also has its skeptics. 

Topics: b2b marketing social media marketing roi Social Media for B2B Business

The digital marketing disconnect: The vaccum facing business leaders

"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog.

Topics: content marketing b2b lead generation business owners marketing roi marketing automation marketing analytics digital marketing

Why business leaders must shift budgets from sales to marketing

The simple answer to this question is because the way your customers are buying is changing.

Topics: marketers b2b lead generation business owners marketing roi marketing automation marketing strategy marketing plan

How To Market For the Top Four B2B Business Growth Strategies

Topics: marketers business owners marketing roi campaign strategy marketing strategy marketing plan