"The Growth Blog" - A resource for B2B Business leaders & marketers

Are your B2B marketing strategies aligned with growth plans for next financial year?

There is big opportunity for growth next financial year. If you're serious about it than it's time to rethink your b2b marketing strategies. According to the Australian government’s 2016-2017 federal budget, Australia is growing faster than all major advanced economies and well above the OECD average. The economy is forecast to grow by two and half percent in 2016-17 and three percent in 2017-18. Cutting taxes for small and medium size enterprises, support for new start-up businesses and opening up export opportunities are just some of the proposed items in the national plan to transition the economy from the mining boom to a stronger, more diversified nation. In the business world, B2B marketing strategies work in similar fashion - and there’s a number of different approaches you can take to reach your goals. Over the next four weeks, we will be discussing H. Igor Ansoff’s four marketing strategies (market penetration, product development, market development and diversification) and how you can apply these concepts to help you evaluate and determine the next stages your company must take in order to grow.

Topics: Inbound Marketing b2b marketing strategies business growth Inbound Sales