By now we all know that Content Marketing and its big brother Inbound Marketing are here to stay. Traditional marketing companies need to adapt, restructure, re-skill and most of all (re-)hire. But how do you sift through the mountain of applications and candidates? How do you find the right fit for your organisation? And how do you identify the abilities your next Inbound Marketer needs? In this blog post, The Ultimate Guide to Hiring Effective Marketers, Eric Siu provides helpful insights into the hiring process and lays out what you need to do to find your superstar.