"The Growth Blog" - A resource for B2B Business leaders & marketers

How to use LinkedIn for effective B2B lead generation

Many Australian B2B firms can increase there marketing reach using a social media strategy that includes LinkedIn.

When talking to B2B companies about their marketing strategy, I ask if social media and LinkedIn in particular has a place in their communications and marketing plans. I generally get a look that is best be described as worried or hesitant and occasionally dismissive.

Topics: lead generation b2b marketing build awareness social media content distribution

Social Media Marketing: Does Age Matter?

Thanks to the Internet and developments in technology, those born after 1980 have grown up very differently from the generations before them, resulting in a ‘digital generation gap’. As digital natives, Gen Ys engage with each other in ways that older generations struggle to understand. They use smartphones more than any other age group and are much more prolific on social media. So, when it comes to deciding who’s best to run your business’ social media accounts, should this come into consideration?

Topics: Inbound Marketing content marketing marketers social media content distribution Social Media for B2B Business social media strategy social media marketing

Buyer Centricity: The Missing Piece in your Content Marketing Puzzle

Your marketers are typically capable of producing good marketing material. From website content, blog articles, social media updates, online advertisements to emails, surveys, newsletters, brochures and eBooks. As a business owner you review the material and most of the time you’re happy with what they’ve produced. It is well designed, it has your brand name and logo, it describes your product / brand clearly and it is interesting. You believe your company has produced a great piece of marketing material. But there’s one problem: this material might not be good enough for your buyers.

Topics: content marketing content strategy b2b marketing content distribution buyer personas content creation buyer's journey buyer centricity

Top 9 B2B Content Marketing Mistakes

Many blogs out there give you lists of top content marketing mistakes to avoid while executing your B2B content marketing. In this blog we’re going to look a bit deeper from a more strategic perspective and also alert you to what mistakes you should avoid while creating your content marketing strategy.  

Topics: content marketing content strategy content distribution content creation b2b content marketing strategy

Goldilocks and The Three Stages of Lead Generation

Just like Goldilocks' quest to find the porridge that's just right, the challenge for marketers is to get the temperature of their content just right - not too cold and not too hot.

Topics: content marketing content strategy content distribution content creation

Content Marketing Trends for 2014

The latest report on the state of B2B content marketing and the predicted trends for 2014 has just been released by the Content Marketing Institute and Marketing Profs. The next few blogs we release will deal with these important findings and their influence on the future of B2B marketing. We will deliver some insight on what all this data means, and how you can increase the effectiveness of your B2B Marketing.

 

Topics: content marketing content strategy marketers b2b marketing content distribution business owners content creation campaign strategy

How to use content marketing for lead generation: New research!

Content marketing's star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released research from well respected MarketingProfs and the Content Marketing Institute. 

Topics: content marketing content strategy marketers content distribution

A Business Owner's Guide to Content Marketing

Topics: lead generation content marketing content strategy b2b marketing content distribution buyer personas business owners content creation

A Website Personality Quiz for B2B Marketers

Topics: Inbound Marketing lead generation content marketing online marketing marketers b2b marketing content distribution buyer personas website marketing user experience

Press Release Content Rehabilitation for B2B Marketers

As marketing continues its inexorable shift to inbound, the humble press release has often been held up as an example of an out of date concept pandering to a dwindling pack of newshounds.

Topics: content marketing content strategy marketers b2b marketing content distribution