"The Growth Blog" - A resource for B2B Business leaders & marketers

New Research Reveals Half of Marketers Feel Disconnected with their Board

The latest 2017 State of Marketing Tech report, conducted by Squiz- a Digital Transformation company, surveyed over 600 senior marketing professionals globally to reveal their digital vision, goals and challenges.

Topics: marketers digital marketing CEO B2B marketer

Build a healthy B2B marketing strategy to guarantee business growth- Part 2

As discussed in part one of this blog a solid sales and marketing strategy is the key first step to achieving growth. Just to recap,  in part 1 we discussed how to develop "The 4xWs" of strategy, namely:

  • To Whom
  • With What
  • Through Whom
  • Against whom

The 4xWs sets up a clear framework for your sales and marketing team to align and focus their efforts around your buyer. 

Estimating your go to market funnel

Now we'll turn our attention to the next critical step. Tying your go to market strategy and investments to your business' financial goals. Firstly, clearly understand your businesses new revenue goals that are coming from marketing's activities and then, using an average sales value,  work out the number of net new clients you need for each time period.

Topics: b2b marketing CEO

The 3 key B2B marketing & sales changes every CEO must embrace

With an almost infinite store of information available on the internet, just a few keystrokes away, your target customers are journeying deep into their purchase decision making process before speaking with your organisation. This applies to B2B firms just as much as it does B2C.

The implications for your firm are profound.

Topics: b2b marketing b2b sales CEO

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

Why you need to give your CMO a seat at the boardroom table

The customer experience is no longer just the realm of marketing – it has become a key competitive differentiator. As a recent Forbes article states, “The customer is in control. Brands need to be more accessible and marketable and so do company boards, not just in terms of corporate governance, but when executing their business strategy and ensuring they are maximising shareholder value”. Marketing must sit at the heart of business decision-making if organisations want to stay ahead of the competition and embrace ever-higher customer expectations. Moreover, the availability of data and analytics has made it possible to assess the impact of marketing strategies on commercial performance, and marketing is increasingly being recognised as a core driver of the business as a result. It’s now in the CEO’s best interest to build a strong relationship with the CMO, and grant him or her a seat at the executive table.

Topics: b2b marketing strategy marketing plan CEO

The business leader's guide to content marketing planning

Content marketing has been around for long enough now that most businesses are practising it in some form. According to a 2015 report on the state of content marketing in Australia, 89% of respondents said they are using content marketing, defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”. Out of this figure however, only 29% believe their content marketing is effective.

Topics: content marketing content strategy b2b content marketing strategy CEO Tips for CEOs,

10 things smart CEOs would NEVER say

There are some things that workers should never, ever, ever say in the office. But when you are the CEO, and all eyes are on you, you need to be more careful than most.

Topics: CEO Tips for CEOs,

10 Online Sources and Apps CEOs should Know About

As a CEO, you’re (too) busy by default. So wouldn’t it be great if you could get your hands on the right resources that can ease your workload, increase efficiency and give you just the information you need to stay up-to-date with your industry? In a recent article, The 10 sites and apps every executive should be using, TEC has researched the best apps and websites for executives so you don’t have to.

Topics: b2b marketing marketing analytics CEO Tips for CEOs,