"The Growth Blog" - A resource for B2B Business leaders & marketers

Why CEOs of small & medium B2B businesses should blog

If you are a senior executive in B2B businesses, regardless of your label (CEO, managing director, country manager, general manager, etc.) you should blog.

I can already hear the collective groan. "Really...why is it so important?!" Well here's why:

Topics: b2b marketing content creation blogging Tips for CEOs, b2b blogging

Tempted to try guest blogging? Here are the lessons we've learned

Blogging has become an industry standard, with more and more businesses trying to jump on the bandwagon and connect with their leads through this personal and influential platform.

Topics: blogging

Blogging Infographic: It's All A Numbers Game

As inbound marketers we are extremely familar with blogging, but do we really know everything? Below are the stats that matter, and prove that there is nothing to fear, as blogging really is just a numbers game.

Topics: blogging

How to bring your business blog back from the dead

Has your business blog lost its mojo? Do you have a more mechanical than meaningful approach to content? Blogging may start out as everyone’s priority, but it’s easy to let it fall behind. As soon as other projects come up, the blog is usually the first to suffer. It’s a challenge to consistently create high quality content when overall inbound marketing efforts take up most of your time.

Topics: content strategy blogging

The Ultimate Guide to Writing Top-Notch Headlines

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If you’re a writer, blogger, creative head, content marketer or just have a way with words, you’ll know how hard it can be to write a satisfying headline. And it’s not just all about making it compelling, well written and punchy anymore; if the net is your platform then you need to think about SEO, click-through rate and length as well. In a recent Hubspot article, Corey Eridon describes an easy-to-follow, six-step guide to writing your best title yet. 

Topics: content marketing blogging headline blog

Thought Leadership Comes Last – Put Your Story First

You have heard it time and time again; Inbound Marketing is all about engaging your readers, giving them educational, interesting and valuable content that helps solve a problem. If you do this well, the reader starts moving along on the buyer’s journey and turns from a target into a real lead, and that’s exactly what you want. So it’s crucial you know how to attract your readers, prospects, and potential buyers to turn them into qualified leads.

Topics: content marketing content creation blogging story telling thought leadership

So you want to be a Master Blogger? 5 Hot Tips to get you there

No matter if you’re a published journo, someone who loves to write or your company’s chosen wordsmith, if you’re challenged to shift your skills into the blogging sphere, you need to be across certain rules in order to master the art of successful online content creation

I engage with many experienced journalists on a daily basis, and it is surprising how little even the most seasoned writers seem to know about the difference between writing for print publications and blogs.

Topics: content marketing content creation blogging

The Business Owner’s Guide to an Effective Lead Generation Engine

Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new life into lead generation, giving us access to a variety of tools at our fingertips. Despite this, success in generating qualified leads is not dependent on using these tools.

Topics: Inbound Marketing seo social media buyer personas b2b lead generation B2B marketing strategy blogging B2B lead generation strategies website marketing landing pages

Essential Writing Skills for Modern B2B Marketers

Topics: content marketing online marketing marketers b2b marketing content creation blogging website marketing persuasion

Thinking about B2B content marketing? STOP!

Content marketing can be a huge time sink when you are writing blog post after blog post to generate nothing in return. With everyone creating content it is easy to think that you can just jump in and start. But seriously, you need to plan this before you end up costing your business time, money and sales. Check out the following checklist of warnings before you venture into content marketing!

Topics: content marketing marketers business owners content creation blogging