"The Growth Blog" - A resource for B2B Business leaders & marketers

Understand how & why you need to buy a marketing automation platform

Marketing automation tools are the not-so-secret weapon for B2B marketers. It allows you to focus on thinking... designing and creating compelling lead generation campaigns, rather than the doing...as the automation software should do the grunt work for you.

Sounds great right? Well yes, but making a decision on which automation platform suits your needs best, requires some thinking and some research. Here is a list of topics to consider:

Topics: marketing automation B2B marketing strategy HubSpot marketing automation HubSpot Australia Digital marketing trends

5 Best Practices to Align your Marketing and Sales Teams

Sales and Marketing alignment is difficult for most organisations causing many internal and external challenges that affect the bottom line. Now more than ever, fundamental changes in your buyers behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. This misalignment causes propose to close rates falling, the quality of leads falling and the cost of acquisition increases.

Topics: lead generation B2B marketing strategy sales and marketing alignment

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

4 easy ways to get your business' marketing out of the Dark Ages

Some business leaders are hesitant to embrace digital marketing, believing it to be a complex and costly exercise that requires a complete overhaul of traditional processes. But this doesn’t have to be the case. You can effectively modernise your marketing with a few tweaks here and there. The key is to develop complimentary tactics that enhance your existing strategies and improve the way your business relates to consumers.

Topics: B2B marketing strategy marketing strategy digital marketing email marketing b2b digital marketing

How to close the Talent Gap in the Digital Era

The digital transformation of organisations is forcing senior executives to rethink leadership and all key aspects that come with it. The subject is high on business leaders’ agendas according to McKinsey & Co: “As businesses continue to embrace digital tools and technologies, C level executives say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure.“

So how should senior managers change their approach to leadership of marketing teams? And how can they support their marketing teams in regards to the shift of skills needed in today's digitally driven world?

Topics: B2B marketing strategy digital marketing b2b digital marketing Digital Transformation

The Ultimate Guide to Choosing an Inbound Marketing Agency

So you've decided to engage an Inbound Marketing agency, but where do you even start? This blog will help you shine some light on the top things you should be looking for.

Topics: Inbound Marketing B2B marketing strategy b2b content marketing strategy Inbound Marketing Australia

5 Lead Conversion Tactics that Can Help Your Business Grow

It's all about lead generation in the marketing and sales world. We have endlessly discussed how you can attract potential buyers, make them come to your website, increase your traffic and engage with them. We have spoken about the key element of inbound marketing: making the buyer come to you. But what do you do once you’ve captured the interest of an individual? Where do you go from here? Here are 5 lead conversion tactics that can strengthen and help your business.

 

Topics: Inbound Marketing B2B marketing strategy b2b marketing sales

3 Simple Rules for Social Media Marketing

There are too many rules for social media marketing out there. We’ve read, skimmed rather, so many articles stating the 10 laws or the 20 rules for effective social media marketing. But how many of these ‘rules’ do you actually follow? I’m guessing no more than 20 – 30%.

Opinions around the best time to post updates on social networks are rampant. Some believe it’s best to update Twitter just after lunchtime, whereas some believe that LinkedIn posts bring the most success when they’re posted right before 9am. Not only do they preach about times to post, some advocate for quantity of social profiles believing more profiles would lead to more leads.

Topics: Inbound Marketing buyer personas b2b lead generation B2B marketing strategy Social Media for B2B Business social media strategy buyer centricity

The Business Owner’s Guide to an Effective Lead Generation Engine

Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new life into lead generation, giving us access to a variety of tools at our fingertips. Despite this, success in generating qualified leads is not dependent on using these tools.

Topics: Inbound Marketing seo social media buyer personas b2b lead generation B2B marketing strategy blogging B2B lead generation strategies website marketing landing pages