"The Growth Blog" - A resource for B2B Business leaders & marketers

Use the Netflix model to create Binge-worthy content for your B2B marketing

We have all heard of Netflix and most of us would be keen Netflix fans as its changed the way we consume content at home and online. But if you’re a B2B marketer you need to read the following Three Takeaways to Creating Binge Worthy Content that was published on the 5th Oct 2017 on the Content MarketingMarketingProfs B2B Forum.

Topics: content marketing B2B marketing strategy b2b content marketing strategy B2B marketer

Why "ROI" messaging in your B2B Sales & Marketing doesn't work

If you’re selling complex or high-value B2B products or services, you’ve probably used Return on Investment (ROI) calculations to justify your value proposition and proposal. You may well market your offerings on the basis of the improved ROI you believe your target customers can generate.

But even when presenting to your prospects with a compelling ROI-based argument the chances are that you still won’t win the deal - and it’s not just because (even though it’s undoubtedly true) many buyers don’t trust the ROI calculations that vendors come up with.

Topics: content marketing content strategy B2B marketing strategy b2b content marketing strategy b2b sales b2b marketing strategies

Understand how & why you need to buy a marketing automation platform

Marketing automation tools are the not-so-secret weapon for B2B marketers. It allows you to focus on thinking... designing and creating compelling lead generation campaigns, rather than the doing...as the automation software should do the grunt work for you.

Sounds great right? Well yes, but making a decision on which automation platform suits your needs best, requires some thinking and some research. Here is a list of topics to consider:

Topics: marketing automation B2B marketing strategy HubSpot marketing automation HubSpot Australia Digital marketing trends

5 Best Practices to Align your Marketing and Sales Teams

Sales and Marketing alignment is difficult for most organisations causing many internal and external challenges that affect the bottom line. Now more than ever, fundamental changes in your buyers behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. This misalignment causes propose to close rates falling, the quality of leads falling and the cost of acquisition increases.

Topics: lead generation B2B marketing strategy sales and marketing alignment

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

4 easy ways to get your business' marketing out of the Dark Ages

Some business leaders are hesitant to embrace digital marketing, believing it to be a complex and costly exercise that requires a complete overhaul of traditional processes. But this doesn’t have to be the case. You can effectively modernise your marketing with a few tweaks here and there. The key is to develop complimentary tactics that enhance your existing strategies and improve the way your business relates to consumers.

Topics: B2B marketing strategy marketing strategy digital marketing email marketing b2b digital marketing

How to close the Talent Gap in the Digital Era

The digital transformation of organisations is forcing senior executives to rethink leadership and all key aspects that come with it. The subject is high on business leaders’ agendas according to McKinsey & Co: “As businesses continue to embrace digital tools and technologies, C level executives say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure.“

So how should senior managers change their approach to leadership of marketing teams? And how can they support their marketing teams in regards to the shift of skills needed in today's digitally driven world?

Topics: B2B marketing strategy digital marketing b2b digital marketing Digital Transformation

The Ultimate Guide to Choosing an Inbound Marketing Agency

So you've decided to engage an Inbound Marketing agency, but where do you even start? This blog will help you shine some light on the top things you should be looking for.

Topics: Inbound Marketing B2B marketing strategy b2b content marketing strategy Inbound Marketing Australia

5 Lead Conversion Tactics that Can Help Your Business Grow

It's all about lead generation in the marketing and sales world. We have endlessly discussed how you can attract potential buyers, make them come to your website, increase your traffic and engage with them. We have spoken about the key element of inbound marketing: making the buyer come to you. But what do you do once you’ve captured the interest of an individual? Where do you go from here? Here are 5 lead conversion tactics that can strengthen and help your business.

 

Topics: Inbound Marketing B2B marketing strategy b2b marketing sales