"The Growth Blog" - A resource for B2B Business leaders & marketers

New Google algorithm changes: Your questions answered

 

I’m afraid to say it, fellow marketers, but Google is at it again and changing things up to keep us on our SEO toes. The way that Google ranks websites is completely evolving and it all begins this week – a little bird told us that this is going to be bigger than Panda and Penguin put together.

Topics: 2014 marketing trends

All you need to Know about Inbound Marketing – the Ultimate Infograph

Topics: Inbound Marketing b2b marketing b2b content marketing strategy 2014 marketing trends

5 Digital Marketing Trends to Watch Out For in 2014

Mid last year, Forbes, rightly so, predicted an inevitable shift towards Content and Inbound Marketing. One year on, this prediction has turned into reality. Content is more in demand than ever and traditional marketing agencies have made the move to online and towards Inbound. Now, an established marketing method, the concept itself has started evolving. Online as a playing field, provides us with endless challenges, not only because it’s an ever evolving and changing space but because trends and hypes emerge and die faster than anywhere else.  As someone who uses the medium for business purposes, you need to be aware of any shift, as small as it may seem, in order to be successful and get the most out of what we now call Inbound. With 2014’s marketing shift came a wave of change, from the emergence of location-based content marketing to the rise of marketing automation, here are the top 5 digital marketing trends, you need to know about right now!

 

Topics: digital marketing b2b digital marketing 2014 marketing trends