Our Story

We are proud practitioners and passionate advocates of inbound marketing and sales


Founded in 2010, g2m Solutions has been ambassador, advisor and advocate for the inbound marketing and sales revolution in Australia.

The newly empowered, independent, "self service" B2B buyer, requires salespeople and marketers to change the way they attract and engage with their target audience. It calls for a new strategy, better content and smarter campaigns. These are the foundations of the inbound movement.

G2m is a lead generation company, and has been helping clients build their customer base and drive up revenue for six years now. In fact, we were one of the first agencies to implement inbound marketing services, and we are the first and leading Hubspot Platinum Agency Partner in Australia. As a result we've managed to drum up a fair bit of experience: 


From these content pieces we have generated thousands of visitors, leads and customers, and ultimately, revenue for our clients.


g2m solutions Chris Fell

Chris Fell

Founder / CEO

Chris set up g2m in 2010 after seeing businesses struggle with the transition from older, analogue tactics to inbound, digital marketing. He realised that for firms to really align with the new B2B buying process, they'd need to rethink their go to market strategy, their content and their tactics.

In due course this lead to the development of g2m's signature Marketing-as-a-service (MaaS) offer.

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g2m solutions Tania Di Stefano

Tania Di Stefano

Senior Account Manager

Tania oversees digital strategy in addition to building and managing the content and campaigns required to deliver revenue results. With over 8 years experience in marketing, Tania keeps her clients' campaigns on track and recommends digital marketing best practices to drive improved outcomes. 

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g2m solutions Emily Alexander

Emily Alexander

Account Manager

Emily's role is to develop, manage and execute inbound marketing and PR strategies for clients, as well as for g2m. With a background in IT, she looks after the creation and delivery of content and tactics for our IT clients. 


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g2m solutions Katie Stow

Katie Stow

Junior Account Manager

Katie is our in house graphic designer and junior account manager, working with clients on the look and feel of their marketing products and implementing inbound strategies to acheive top results. 


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Like our clients, we are growing fast! Want to join g2m Solutions?

Looking for your next career move and wanting to enhance your marketing skills in a unique hands-on learning environment? Click through to get in contact:

Our “keeping us clever” weekly team meetings means we always have our finger on the pulse when it comes to new marketing trends. We keep testing and evolving our core methodologies and processes and pass what we've learnt works well onto our clients.

Because we're passionate about the power of inbound marketing to genuinely transform the marketing and sales function, we've set up a separate training company for those who want to learn all about inbound marketing for themselves.

It's called "BeInbound."

To see what courses are on offer, visit the BeInbound site:

Head to beinbound ›Check out the courses ›


It was an absolute pleasure working with G2M. Chris is an excellent listener, and knows just what to ask to get to the heart of our content problems. He and the rest of the team were always prompt, clear with requirements, on time with delivery, and they produced exceptional results and great content in a very technical market. Their willingness to go the extra mile was very much appreciated, and the entire team was always so friendly and great to deal with. I would have no problems recommending the G2M team to anyone who wants to produce exceptional content for their blog or eBook needs.” 



Matthew Butler, Marketing Manager of Reckon



Modern, effective and affordable revenue generation is underpinned by the best technology. By "best" we mean easy to use, affordable to own and features that integrate smoothly to support the full buyer's journey – from stranger to visitor, to contact to lead, to customer to advocate.

This is why we are a Hubspot partner. Hubspot's own platform of applications is wide and its ability to "play nicely" and integrate with other major industry players in the sales and marketing ecosystem makes it an easy choice for us. We committed early in our own journey and continue to use Hubspot to fuel our own growth. 

Hubspot's software products can be used as marketing automation software, a CMS for your website and a CRM for your sales team.

We are proud to be Australia's first Platinum partner and we are a Hubspot accredited trainer.  We are also hosts of a vibrant local community of Hubspot users in Sydney that meets regularly throughout the year. Come and join us to hear more about the world of inbound marketing.

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