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Our B2B marketing blog provides business leaders with useful tips and hints
Marketing must sit at the heart of business decision-making if organisations want to stay ahead of the competition and embrace ever-higher customer expectations. It’s now in the CEO’s best interest to build a strong relationship with the CMO, and grant him or her a seat at the executive table.
Outsourcing isn’t for every organisation, but if you are increasingly finding that you are pushing marketing further and further down your to-do-list or that your current marketing strategies aren’t performing well at all, then it might just be the perfect solution for you.
Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”.
Buyers have more control over the buying process than ever, putting pressure on B2B marketing and demanding a certain skillset to increase lead generation and convert those leads. Could those skills be outsourced to a MaaS agency?
The combination of g2m solutions and HubSpot software is like 1+1=3! With g2m’s combination message planning, content generation and delivery, they exceeded my expectations and allowed me to get on with what I do best without worrying about lead generation.”