Grow Your Business 

We'll develop a crystal clear sales and marketing strategy with you, then build & run a high performance growth "engine" for your business.

HOW WE DO WHAT WE DO ›Let's Start the Conversation ›

Why your marketing and sales campaigns must start with a crystal clear strategy for growth

 read about our approach ›

 

We were struggling to find enough leads

Charlie, Business Owner in the IT Sector

___________________________________________________

"We aren’t new to our game. We’ve been selling to CIOs and IT managers for years. But our tried and trusted sales & marketing techniques just weren’t working any more. The volume of leads was falling and our potential customers just seemed so jaded and cynical about our offers.

Chris and the g2m team facilitated a series of working sessions with our sales, marketing and exec team to rebuild our go-to-market strategy and a plan (for both sales and marketing) around our target customers' goals and challenges. It was a really powerful and illuminating experience. They then wrote and shared content around those problems for a number of months. It wasn’t an instant fix but over several months those same cynical customers came to realise we genuinely understood them and could help. Customers started visiting and converting on our website again and they were good quality too. I think its because we’d won back their trust."

Read our lead generation ebook ›book a consultation ›

bigstock-Businessman-86859455.jpg

 

return on investment business lady.png

 

 

 

My marketing ideas were always getting knocked back by my boss

Emily, Marketing Director of mid-sized professional services firm

___________________________________________________

"I was struggling on two fronts. The business development team and marketing seemed to never be able to agree on what campaigns would work best and often sales went off and did their own thing. Super frustrating. Secondly, I was struggling to get my manager to agree to my requests for funding. I was always getting knocked back.

Working through g2m’s process was a revelation. The whole exercise took 4 weeks but we got my boss and the business development team in a room together and in a single day we built a go to market plan that was tied to our business’ growth goals (which made my boss happy!) and we finally got the sales and marketing team aligned around what campaigns and content we were going to deliver. Now we’ve got our entire strategy, tactics and plan on a single clearly documented page. I’m really excited about next year now.”

READ OUR REVENUE GENERATION EBOOK ›BOOK A CONSULTATION ›

Having the functionality available is one thing, using it effectively is another. We didn’t have the time or the marketing experience in house to be able to do this. g2m Solutions have worked on all aspects of our inbound marketing and our web traffic and leads increase every month.”

g2m_client_testimonial_image_headshot_ACA_JamesOrgan.jpg

 

James Organ, Owner and Director of ACA Research

My content just wasn't delivering

Rob, CMO of SaaS Provider

___________________________________________________

"We’re in the Business Intelligence sector and we're growing quite fast.We'd invested pretty heavily in content but we just weren't seeing the results we were expecing. I needed a content engine that delivered lower cost, better-qualified leads. 

The g2m team redesigned our content strategy and content plan. They worked with us to refine our positioning and messaging so it was really focused. They undertook some really revealing competitive analysis that allowed us to avoid producing "me too" content and built a sharing and amplification strategy that made sure  our stuff got found. With that real clarity, they developed a content calendar and wrote creative briefs (and even shot a few videos for us.)

In my view, we reduced our cost of acquiring a lead because we built a strong rapport with our customer across their entire decision making journey using our content. With both marketing and sales happy to use our content, our conversion rates improved singificantly across the full funnel.

Finally, a content strategy that works, honestly its just such a relief." 

 outsource your marketing  GUIDE EBOOK ›BOOK A CONSULTATION ›

full bigstock-Business-Man-2909768.jpg

bigstock-smiling-middle-aged-businessma-138509663.jpg

Sales & Marketing just couldn't agree on a common, aligned approach

Steve, Head of a seven person sales team located across Australia

___________________________________________________

“If I’m honest, I was cynical about our marketing team’s ability to generate any decent leads, we'd get a handful of leads a month that looked interesting, but we had to rely on our own efforts to hit our targets.

But the go to market workshop process that g2m took us through changed my view completely. Because it turned what we usually did, inside out. By focusing our sales and marketing on the buyer, we had a framework we could all agree on and sign up to. It seems we are now getting a lot more of the right type of leads now… and best of all, we know how fast we need to run to hit our bookings target. I feel like marketing understands my world now (and since I’m feeling generous, I guess I do understand their world a bit better too… they don’t have it that easy either!)" 

Find OUT MORE  ›BOOK A CONSULTATION ›

Insource_vs._Outsource.jpg

INSOURCE VS OUTSOURCE

Has your marketing gone to sh*t? It might be time to outsource

Outsourcing isn’t for every organisation, but if you are increasingly finding that you are pushing marketing further and further down your to-do-list or that your current marketing strategies aren’t performing well at all, then it might just be the perfect solution for you.

READ THIS POST

Social_media-_the_tricky_transistion_from_personal_to_business.jpg

SOCIAL MEDIA 

Social media: The tricky transition from personal to business

Struggling to understand where your personal social media account ends and your business social accounts begins? Here is how to divide them up with minimal damage. 

 

READ THIS POST

Business_Leaders_Guide_to_Content_Markeitng_Planning.jpg

CONTENT MARKETING

The business leader's guide to content marketing planning

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”.

READ THIS POST

The_benefits_of_marketing-as-a-service.jpg

MARKETING AS A SERVICE

What are the benefits of Marketing-as-a-Service?

Buyers have more control over the buying process than ever, putting pressure on B2B marketing and demanding a certain skillset to increase lead generation and convert those leads. Could those skills be outsourced to a MaaS agency? 

READ THIS POST

Subscribe To "The Growth Blog"

 

Keep your finger on the pulse. Subscribe to our blog, and get thought provoking articles on business growth straight to your inbox