B2B buyers control the purchase process more than ever before. On average, 70% of the buying decision is complete before they speak to a salesperson. The bottom line? The approach your sales & marketing teams take to attracting buyers, generating leads and closing deals MUST change or you risk slowing growth and rising cost of sales.
Just some of the common challenges we solve for our clients
Charlie, Business Owner in the IT Sector
"We aren’t new to our game. We’ve been selling to CIOs and IT managers for years. But our tried and trusted sales & marketing techniques just weren’t working any more. The volume of leads was falling and our potential customers just seemed so jaded and cynical about our offers.
Chris and the g2m team worked with us to rebuild our go-to-market plan (sales and marketing) around the most painful problems our target buyers faced. They then wrote and shared content around those problems. It wasn’t an instant fix but over time those same cynical buyers came to realise we genuinely understood them and could help. Buyers started converting on our website again and they were good quality too. We’d won their trust."
Rob, Managing Director of SaaS provider
"We’re in the Business Intelligence sector, which is growing fast. But our cost of sales was rising just as fast as our revenue. This was putting us under margin pressure. We needed a marketing engine that delivered lower cost, better-qualified leads.
The g2m team redesigned and ran our lead generation “engine” for us by putting in some marketing automation smarts, coupled with some great content which meant we gathered some seriously good information about our leads. We figured out who was really qualified and passed that lead to sales for a call within 8 hours. Our conversion rates improved dramatically."
Having the functionality available is one thing, using it effectively is another. We didn’t have the time or the marketing experience in house to be able to do this. g2m Solutions have worked on all aspects of our inbound marketing and our web traffic and leads increase every month.”
Sue, CEO of a Small Professional Services Firm
"At great expense we’ve hired and trained no less than two junior and one manager level marketer at various points over the last 2 years. The problem was they really didn’t have all the skills we needed. On top of that the junior people kept leaving after 12 months or so, leaving us in the lurch.
g2m’s “Marketing as a Service” offer gave us access to the skills we needed but without the commitment to FTEs and we could dial up or dial down our marketing based on how our business was tracking. And they didn’t keep resigning on me! Our actual marketing costs went down by over 40% per annum."
Evan, Country Manager, Technology Service Provider
" We have a lot of competing priorities for our limited investment funds. I was getting extremely frustrated that we could never figure out if the money we were spending on marketing was actually delivering any revenue. Our approach was “spray and pray” and hope something worked.
By working with us to build a clearly defined strategy, tactics and plan linked to our business objectives, g2m built and ran our marketing funnel. The analytics told us exactly what our ROI was on each campaign. This made future investment decisions much easier."
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