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The phrase Content Marketing is THE industry buzz word at the moment it seems. Why? For one simple reason, when done right it's very effective at generating high quality and well qualified leads.
If you are a B2B marketer it's important to become familiar with the concept and the practice of Content Marketing. So what are the benefits of having a content marketing strategy?
In a nutshell, content marketing is about appropriately matching your awesome content to each stage in the buyer's journey (a concept developed by our partners MathMarketing). Build and distribute free content that expands the understanding of your buyers' issues, assists them to clarify what's wrong, and helps them understand how best to fix their problem.
For more information please feel free to download our complimentary eBook on The Content Marketing Revolution.
Which aspects of content marketing would you like to understand in more depth?
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