Check out our LIVE NEWSFEED!

One click access to all the latest news, views, thought leadership and stats on B2B Marketing right here!

brain in head man vector 2

Hubspot Australia


B2B Marketing Resources

 

Let's Be Friends

Current Articles | RSS Feed RSS Feed

4 Reasons Why B2B Marketers Should Be Guest Blogging for SEO

  
  
  

Guest bloggerMany B2B marketing professionals see guest blogging primarily as an opportunity to increase referral traffic. The dream is to attract hordes of new website visitors by having a post published on a big blog with thousands of readers. The idea is that a proportion of these readers will visit your website by clicking on links in your article; and, consequently, a proportion of these visitors will then become loyal readers, subscribers and even leads. What more could  B2B marketing professionals want? A lot.

There are two major problems with an approach to guest blogging that focuses on increasing referral traffic by targeting only high-traffic blogs:

  • Large blogs receive a huge number of guest post submissions every week, making it incredibly difficult to get a post published
  • If you are lucky enough to have a post published on a popular blog, the referral traffic will almost always only last for a few weeks before the post is buried beneath an avalanche of new content

In contrast, the link building approach focuses on generating traffic via search engines. The link building approach to guest blogging is about building valuable inbound links by writing guest posts primarily for small to medium sized niche specific blogs with the occasional post aimed at large blogs when an opportunity presents itself. The aim is to write content that is first and foremost relevant and engaging, yet also cleverly optimised with backlinks to appropriate pages on your own website using carefully chosen anchor text. As a result, your website and the post itself will benefit from long-term search engine traffic. We’ve put forward four reasons why we think this strategy is a winner when it comes to B2B marketing:

1. Blog managers love you

Most of us are familiar with the pressure that comes with working to deadlines. Managers of smaller blogs have to work to tight deadlines and often struggle to meet content creation goals. As a guest blogger, you are a blog manager’s knight in shining armour who has come to rescue them from their content-sparse misery. Your guest post submission, instead of being a nuisance, is a gift.

2. The results are long lasting

Unlike referral traffic, which usually dissipates after a few weeks, the SEO benefits of guest blogging are long lasting. By optimising toward well-researched keywords via the article title, body text and link anchor text, you will give your article every chance of ranking highly in search engines. Furthermore, the pages on your website that you link to in the article will receive a significant ranking boost as a result of receiving an inbound link from a relevant and credible website. The resulting improved search engine rankings have the potential to deliver a steady flow of targeted traffic for years to come.

3. Search traffic is more targeted

When someone discovers your content via a keyword search, there’s a high chance that your content will be highly relevant to him or her. If your content is valuable it will be tailored to the needs of the searchers who discover it. The search traffic generated by guest blog posts will be far more targeted than referral traffic, because searchers are using highly relevant keywords to find your content, meaning the wheat has already been separated from chaff.

4. It’s a scalable process

It is possible to scale a guest blogging/link building initiative that targets smaller sized blogs. The turnaround time for getting posts published on smaller blogs is much shorter than the often drawn-out process for getting a guest post published on a larger blog. Managers of smaller blogs are typically quicker to respond to and approve content submissions. This makes it possible to carry out an orchestrated guest blogging initiative on a mass scale.

A guest blogging case study

Bamidele Onibalusi, wrote a great article on HubSpot about guest blogging. In the article, he shares his findings from a guest blogging experiment in which he wrote 31 blog posts focused on improving search traffic to a few quality articles and specialised landing pages on his site. 28 of the articles were published, the majority of which within a week of submission. As a result he experienced an increase of 100+ daily visitors after just 10 days and a total increase of approximately 60, 000 visitors from search just 6 months later. You can’t argue with those results!

Want to learn more about business blogging?

If you’d like to learn more about how you can use blogging as a B2B marketing tool, download our FREE eBook ‘Business Blogging Best Practices: Advice from the Experts’:

 

 

e6699794-b03b-4929-8f18-2ac2ae6b4fc7

 

 

How regularly do you pursue guest blogging opportunities? Do you have any experiences you would like to share? Let us know in the comment section below.

Comments

Awesome stuff James!! 
 
Your welcome to guest post over at our new blog any day of the week.
Posted @ Thursday, May 10, 2012 9:20 PM by Eacsoft-web design
That is very nice. Thank you very much. 
 
 
SEO Services 
Posted @ Monday, July 02, 2012 6:47 AM by SEO Services
I Really Could Use These Tips . Their Great . 
 
http://www.tradeindeed.com/ 
Posted @ Wednesday, July 11, 2012 8:25 AM by B2B marketplace
Awesome read. Thanks a lot for sharing this with us. 
 
 
Cpap leads 
Pharmacy Leads 
Pharma leads 
Rx leads 
Posted @ Tuesday, July 17, 2012 6:47 AM by Cpap leads
Interesting post! Thanks for sharing. 
 
B2B marketplace 
Posted @ Friday, October 12, 2012 1:07 AM by B2B marketplace
Strongly agree with you James, I have found many skilled marketers who are usually looking for guest blogging in order to generate more and more traffic and quality links. No doubt, it is such effective way of lead generation nowadays. 
 
Amazing read! Thanks for sharing!
Posted @ Thursday, November 15, 2012 3:35 AM by Ashley @ LeadMD
Thanks so much for the impressive and amazing guide. 
 
Best Seo Marketing 
Seo Companies 
Seo Reviews 
Seo Packages
Posted @ Thursday, March 21, 2013 7:10 AM by Best Seo Marketing
I really like this article, very interesting i think your point of view is clear. 
thank you
Posted @ Sunday, March 24, 2013 3:18 PM by B2B Egypt
we are a Indian base call center and looking for US pharmacy hot refill leads with control medication. with all information. if you can serve me genuine leads whatever we expect to you let me know fast please .
Posted @ Friday, May 31, 2013 7:14 PM by ajay
Kualifikasi Formula satu garan prix Jerman 
 
Kualifikasi formula satu grand prix Jerman di Nuerburgring pada Sabtu yang dirangkum oleh agen judi terbaik indo11.com : 
 
 
1. Lewis Hamilton (Inggris) Mercedes 1:29.398 
2. Sebastian Vettel (Jerman) RedBull - Renault 1:29.501 
3. Mark Webber (Australia) RedBull - Renault 1:29.608 
4. Kimi Raikkonen (Finlandia) Lotus - Renault 1:29.892 
5. Romain Grosjean (Prancis) Lotus - Renault 1:29.959 
6. Daniel Ricciardo (Australia) Toro Rosso - Ferrari 1:30.528 
7. Felipe Massa (Brazil) Ferrari 1:31.126 
8. Fernando Alonso (Spanyol) Ferrari 1:31.209 
9. Jenson Button (Inggris) McLaren 
10. Nico Huelkenberg (Jerman) Sauber - Ferrari 
11. Nico Rosberg (Jerman) Mercedes 1:30.326 
12. Paul Di Resta (Inggris) Force India - Mercedes 1:30.697 
13. Sergio Perez (Meksico) McLaren 1:30.933 
14. Esteban Gutierrez (Meksico) Sauber - Ferrari 1:31.010 
15. Adrian Sutil (Jerman) Force India - Mercedes 1:31.010 
16. Jean-Eric Vergne (Prancis) Toro Rosso - Ferrari 1:31.104 
17. Valtteri Bottas (Finlandia) Williams - Renault 1:31.693 
18. Pastor Maldonado (Venezuela) Williams - Renault 1:31.707 
19. Charles Pic (Prancis) Caterham - Renault 1:32.937 
20. Jules Bianchi (Prancis) Marussia - Cosworth 1:33.063 
21. Giedo van der Garde (Belanda) Caterham - Renault 1:33.734 
22. Max Chilton (Inggris) Marussia - Cosworth 1:34.098 
 
Posted @ Monday, July 08, 2013 4:26 AM by chamroeunluis
 
Lewat West Ham, Carroll Berharap Bisa Tampil di PD 2014 
Agen Bola indo11.com melaporkan berita, London - Andy Carroll kini sudah menemukan klub yang akan "merawatnya" dengan baik yakni West Ham United. Ia pun bertekad tampil bagus musim depan demi satu tempat di Piala Dunia 2014. 
 
Carroll akhirnya bergabung dengan West Ham secara permanen setelah Liverpool setuju melepasnya dengan banderol 15 juta euro. Musim lalu Carroll dipinjamkan ke klub asal London itu setelah tak mendapat tempat di skuat Brendan Rodgers. 
 
Daripada kembali ke Liverpool musim ini tanpa status yang jelas, Carroll dengan senang hati menerima tawaran The Hammers yang memang meminatinya. Selama dua tahun bermukim di Anfield, Carroll tak mampu memenuhi ekspektasi publik dengan hanya mencetak 11 gol. 
 
Performa ini pula yang membuat Carroll kesulitan mendapat tempat di timnas Inggris dan dengan Piala Dunia berjarak setahun lagi maka Carroll pun berjanji ingin tampil sebagus mungkin demi dipanggil oleh Roy Hodgson.seperti dikutip dari Indo Eleven 
Sumber :www.indo11.com. 
Posted @ Wednesday, July 24, 2013 1:57 AM by Ratih
Agen Bola indo11.com melaporkan berita, Rio De Janiero - Di umurnya yang sudah menginjak 33 tahun, Xavi Hernandez masih jadi andalan di timnas Spanyol. Tapi siapa sangka tahun lalu Xavi sempat berpikir menyudahi kariernya bersama La Furia Roja. 
 
Tahun lalu Xavi bersama rekan-rekannya mendapatkan lagi satu trofi bergengsi yakni Piala Eropa yang juga meneruskan sukses di tahun 2008. Tak hanya itu Spanyol juga jadi tim pertama yang mampu meraih tiga gelar kompetisi mayor secara beruntun. 
 
Xavi sebagai salah satu pemain senior di tubuh tim Matador dengan 120 caps dan 12 gol. Dengan usia yang sudah kepala tiga, karier Xavi di timnas memang terbilang tak lama lagi akan usai. 
 
Memang benar jika setelah perhelatan Piala Eropa lalu Xavi sempat berpikir untuk pensiun dan mengutarakan niatnya itu kepada Vicente Del Bosque selaku pelatih Spanyol. Namun ambisinya untuk terus mereguk kesuksesan bersama negaranya membuatnya menunda keputusan itu.seperti dikutip dari Indo Eleven 
 
"Ya memang itu alasannya bahwa aku masih lanjut bersama timnas saat ini. Aku katakan kepada Del Bosque usai semifinal Piala Eropa musim panas lalu bahwa aku ingin pensiun, tapi aku berpikir lagi dan melihat di mana aku saat ini," ujar Xavi seperti dikutip dari Indo Eleven 
Sumber :www.indo11.com 
Posted @ Wednesday, July 24, 2013 3:22 AM by Riana
Tahiti Rebut Banyak Simpati 
Agen Bola indo11.com melaporkan berita, Rio de Janeiro - Tahiti memang jadi bulan-bulanan Spanyol dan akhirnya menelan kekalahan sangat telak. Tapi, mereka tetap senang karena mendapatkan dukungan besar dari penonton. 
 
Menghadapi Spanyol di Stadion Maracana, Rio de Janeiro, Jumat (21/6/2013) dinihari WIB, Tahiti gagal mewujudkan ambisi mereka bikin satu gol. Tim berjuluk Toa Aito itu kebobolan 10 gol tanpa bisa membalasnya sekali pun. 
 
Kekalahan telak Tahiti dari Spanyol sebenarnya bukan hal yang mengejutkan. Tahiti cuma mengandalkan pemain-pemain amatir, sementara Spanyol diperkuat bintang-bintang kelas wahid. 
 
"Tentu saja kami tak akan pernah menang, tapi beberapa gol yang bersarang di gawang kami sedikit naif dan kami harusnya bisa berbuat lebih baik," ujar pelatih Tahiti, Eddy Etaeta, seperti dikutip dari Indo Eleven 
Sumber :www.indo11.com 
Posted @ Wednesday, July 24, 2013 4:10 AM by Rima
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics