"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

According to CSO Insights, organisations with dynamic, adaptable and aligned marketing and sales strategies reported an average of 10% more sales people making quota to compared to other companies. This statistic is one of many reasons we have been discussing the benefits of ‘Marketing-as-a-Service’ and aligning your marketing and sales functions for past 6 weeks. Last week we talked content, this week it’s tactics and how implementing new B2B marketing strategies can provide your business with smart, profitable, sustainable growth.

There is big opportunity for growth next financial year. If you're serious about it than it's time to rethink your b2b marketing strategies. According to the Australian government’s 2016-2017 federal budget, Australia is growing faster than all major advanced economies and well above the OECD average. The economy is forecast to grow by two and half percent in 2016-17 and three percent in 2017-18. Cutting taxes for small and medium size enterprises, support for new start-up businesses and opening up export opportunities are just some of the proposed items in the national plan to transition the economy from the mining boom to a stronger, more diversified nation. In the business world, B2B marketing strategies work in similar fashion - and there’s a number of different approaches you can take to reach your goals. Over the next four weeks, we will be discussing H. Igor Ansoff’s four marketing strategies (market penetration, product development, market development and diversification) and how you can apply these concepts to help you evaluate and determine the next stages your company must take in order to grow.

Now that you’ve learned the basics of Growth Driven Design (GDD) and become a pro at this dynamic approach to website design, you are ready to launch your new site right? Wrong. Keep in mind that even though the GDD methodology suggests a “shortened” launch time, you want to properly prepare for it and make sure you're not throwing all that hard work out the door. In this week's blog, we thought it would be valuable at this stage to share a great Hubspot post we've found that covers 14 essential actions you need to consider before taking that baby live. These are cruical steps in ensuring your new website is a success.

Over the past 7 weeks we’ve been talking about an innovative new website design process called 'Growth Driven Design' (GDD) and how it can help your business’s website increase leads, views, conversions and ROI based on real time data that shows you how your customers are actually using your website. This week, we are sharing an infographic about one of our own clients that we recently worked with to implement a redesign of their existing functional, yet dated website using GDD – and the results were AMAZING!

Whether you’re designing your first website, or just not seeing the results promised by your current website – Growth Driven Design (GDD) has the answers you are looking for. If you've just joined us, we are in our 6^th week discussing this innovative, new website design concept, so be sure to check out the introduction to GDD, problems with the traditional website design process, GDD's three foundational pillars, what's involved in Phase 1 planning, and the importance of wish lists. In this week's blog, we discuss what you need to do once you've launched your launch pad website and how you will start your ongoing cycles to continuously trial, learn and evolve your website.

Growth Driven Design (GDD) is the innovative new concept that involves rethinking how you approach website design, incorporating the idea that ongoing testing and analysis of your site will deliver the best results. In this blog, we will cover the three foundational pillars of GDD and how they form the basic structure of this new approach.