"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Michela Ziady

Recent Posts by Michela Ziady:

Why B2B Marketers Should Invest in Organic Traffic for SEO

Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about this?

Topics: inbound marketing content marketing seo social media strategy

6 Types of Content That Enhance Your B2B Marketing Campaigns


Topics: content marketing b2b marketing seo social media

Content Marketing for Your Buyer Personas

In our most recent post, The Ultimate B2B Marketing Guide to Building Buyer Personas, we explored the how tos and whys of buyer personas. Today, we want to give you some useful tips on writing for these personas. Creating content that makes your audience think "Yes this is for me."

Topics: inbound marketing content marketing strategy buyer personas buyer behaviour

4 Killer Twitter Tips for B2B Marketers

Topics: inbound marketing content marketing social media strategy buyer behaviour lead recycling