"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

James Chatman

Recent Posts by James Chatman:

Blogging: The Swiss Army Knife of B2B Marketing

Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle.

Topics: lead generation content marketing b2b marketing build awareness lead nurturing lead recycling

The Ultimate B2B Marketing Guide to Content Distribution

In the world of B2B marketing, creating content is only half the battle. There’s little use in spending hours creating high quality content if nobody ever finds it. For this reason, it’s crucial to have a content distribution plan.

Topics: content marketing b2b marketing build awareness

10 Handy Time-Saving Tools for B2B Marketers

Time is a valuable thing. B2B marketers often don’t notice it go by as the pendulum swings.

Topics: b2b marketing marketing automation

The Ultimate Cheat Sheet: 13 Proven Ways to Fail at B2B Blogging

There are a myriad of ways to fail at blogging for business, in fact, too many! So we had to hack down this list to the top thirteen:

Topics: content marketing b2b marketing build awareness

New Data Confirms Content is King of SEO - B2B Marketers Must Adapt

New data from a Marketing Sherpa survey of more than 1,500 search marketers has revealed that more than 50% of CMOs see content creation as a very effective tactic to improve SEO rankings. Keyword research followed closely behind, with 43% finding this strategy very effective. External link building has slid to 5th place, with 35% rating it as very effective.

Topics: b2b marketing seo build awareness

4 Reasons Why B2B Marketers Should Be Guest Blogging for SEO

Many B2B marketing professionals see guest blogging primarily as an opportunity to increase referral traffic. The dream is to attract hordes of new website visitors by having a post published on a big blog with thousands of readers. The idea is that a proportion of these readers will visit your website by clicking on links in your article; and, consequently, a proportion of these visitors will then become loyal readers, subscribers and even leads. What more could  B2B marketing professionals want? A lot.

Topics: content marketing b2b marketing seo build awareness

4 Steps to Measuring Social Media ROI in B2B Marketing

The decision to invest in social media as a B2B marketing tool almost always boils down to three words: return on investment.

Topics: b2b marketing build awareness social media marketing analytics closed loop marketing reporting

The Ultimate B2B Marketing Guide to Failing on Twitter

It's easier than you think to successfully fail on Twitter. In fact, there are many organisations that have already achieved great success in failing to utilise the blue bird for B2B marketing.

Topics: b2b marketing build awareness social media