B2B Growth Blog

BECOME W.I.S.E.R. with Your AI Prompts - A guide for sales managers

chris.fell@g2msolutions.com.au (Chris Fell) — Thu, 28 Aug 2025 00:19:37 GMT

Everyone’s wittering on about AI like it’s the second coming. But here’s the rub: if you give it half-baked prompts, you’ll get half-baked answers. Garbage in, garbage out.

The problem? Most people type into ChatGPT/Claude etc. the way they’d WhatsApp a mate: rushed, vague, and with zero context. And then they wonder why the output sounds like a space cadet wrote it. If you want useful, business-ready answers, you need to "brief the machine" properly. .

Embedding AI into your sales process and unleashing its productivity benefits means providing your team with guidance on how to achieve good results from their interactions with AI...ohh and permission to experiment and share the results, after all, we are still living in the era of AI wild west and it's often unclear where the wins will come. The WISER framework will help you and them.

In our experiments at g2m, I have adopted the WISER framework as a starting point and connected ChatGPT to our HubSpot CRM. It's been eye-opening. Analysing closed won and lost deals, forecasting near and long-term scenarios based on seasonal actuals has been a big win for me.

Why AI Fails Without Clean, Connected Data

chris.fell@g2msolutions.com.au (Chris Fell) — Mon, 07 Jul 2025 03:22:51 GMT

The business world is falling head over heels for AI—and who can blame it? With promises to reduce grunt work, uncover insights, and turbocharge growth, artificial intelligence seems like the missing piece in every growth strategy.

SEO Isn’t Dead, But It’s Changing: Why You Need to Optimise for AI Search (Now)

chris.fell@g2msolutions.com.au (Chris Fell) — Fri, 04 Jul 2025 01:20:55 GMT

Search is evolving - fast.

For two decades, SEO has revolved around Google’s algorithm: keywords, backlinks, metadata, and page speed. But with the rise of AI-powered search tools like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude, users aren’t just typing keywords anymore—they’re having conversations.

And that shift changes everything.

Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism

chris.fell@g2msolutions.com.au (Chris Fell) — Fri, 28 Feb 2025 00:03:33 GMT

Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world leaders have seen to that. Instead, they are increasingly looking for genuine expertise, well-researched insights, and voices they can trust.

We live in a state of "trust deficit."

Why:

AI-generated content has overwhelmed social channels. Instead of originality, we see regurgitated, reworded versions of the same information—adding little value.
Fake news and manipulated media have eroded trust. Your buyers are more discerning, questioning the authenticity of everything from deepfake videos to fabricated statistics...and their source.
Buyers are overloaded with content. Many now scroll through LinkedIn and other platforms out of habit rather than interest, disengaged from the flood of self-promotional and uninspired posts.

The new content imperative: Trust over traffic

So, what does effective B2B content look like in a world where scepticism is high and credibility is everything?

How to Get Your Sales Team to Actually Use Your CRM (Without Losing Your Sanity)

chris.fell@g2msolutions.com.au (Chris Fell) — Tue, 11 Feb 2025 02:46:37 GMT

Switching to a new CRM is a bit like switching your morning coffee order. You know the new one is supposed to be better – smoother, stronger, maybe even more energising – but the first few sips feel... different. And let’s be honest, your sales team loves their routine.

So, if you’re a sales manager tasked with getting your reps to actually use your CRM (rather than treating it like an inconvenient admin chore), you might have a challenge on your hands. People resist change, even when it’s good for them. But don’t worry – with the right approach, you can turn your team into raging CRM superfans in no time.\

We are huge fans of HubSpot's CRM and here is what we've learned when onboarding over 50 companies onto HubSpot's CRM over the last couple of years.

Here’s why switching to new software can be tricky – and how you can make the transition smoother than your smoothest well-crafted sales pitch.

Software Investments CEOs Should be Focusing On In 2025 To Maximise Revenue

chris.fell@g2msolutions.com.au (Chris Fell) — Tue, 07 Jan 2025 01:11:14 GMT

In 2025, CEOs need software solutions that streamline the customer journey, enhance revenue, and boost customer spend. This blog dives into the key software tools and strategies essential for success.

We recommend having a strategy, a plan and tactics in place around these five key elements:

Unified Customer Data: The Backbone of Revenue Maximisation

In 2025, the ability to consolidate data about your customers from your touchpoints will be the cornerstone of maximising revenue. CEOs must prioritise software that offers a single source of truth, integrating all interactions, communications, and data gathered during the customer's journey from stranger to lead to customer. Too often, a company's CRM stops gathering data at "Closed Won." A unified approach provides a comprehensive view of your full customer journey, enabling companies to identify opportunities for upselling and cross-selling more effectively and, just as importantly, defending existing revenue by highlighting potential churn.

A well-designed CRM amalgamates data from marketing, sales, customer success and service so that companies can ensure that every team has access to full information. This alignment drives customer loyalty and increases lifetime value.

g2m Solutions earns coveted HubSpot Onboarding Accreditation

chris.fell@g2msolutions.com.au (Chris Fell) — Thu, 08 Aug 2024 06:36:18 GMT

G2M Solutions is pleased to announce that we have earned a coveted HubSpot accreditation - The HubSpot Onboarding Accreditation. At the time of writing, out of more than 6000 HubSpot partners globally, a select group of less than 150 have earned a HubSpot Partner accreditation (around 3%).

But what does being accredited actually mean? In HubSpot’s own words:

“HubSpot accreditations are for solutions partner organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight.

Organizations must demonstrate that they have the expertise, capacity, and practical experience needed to serve customers with complex technical and business needs.”

Standards Matter

For HubSpot partners to achieve these designations, the rigorous application process requires a demonstrated ability to combine both technical expertise with HubSpot and a proven track record of analyzing and understanding actual clients’ unique business needs and goals for Marketing, Sales and Service enablement.

This includes submitting actual client work documentation to HubSpot, in order to demonstrate how g2m helped client companies implement HubSpot and integrate it with other software applications to solve our client’s unique challenges and help them accomplish their goals. HubSpot’s combination of Marketing, Sales and Service software Hubs, all running on the same central CRM database, enables our clients to have a central source of truth for the customer journey.

Who we are and how we help you

Implementing new software that sits at the heart of your go-to-market organisation is a big deal. Low adoption of any new software or incorrect or patchy use is the number one concern we hear from our prospects...and we get that. Too often, in the past, firms have experienced "failure to launch" when implementing software in their organisations.

So our approach to onboarding HubSpot Software is built around our Triple-A method. We know from experience that this tried and trusted methodology removes much of the risk of new software adoption.

The g2m team are highly experienced individuals who have walked in your shoes. In previous roles we have carried quotas and managed sales teams; have started and run small and large corporate businesses; have designed and built hundreds of marketing and sales campaigns. Our trainers come from an eLearning background. They know how to drive software adoption across organisations. We've invested in an engaging and fun mobile learning app to help embed knowledge and speed up adoption.

G2m is 100% focused on and dedicated to supporting HubSpot products, we don’t do anything else. We were HubSpot’s first partner in APAC. we have 10+ years of experience and have a bunch ofcustomer testimonials on our site and many on HubSpot’s own Partner Marketplace too.

But perhaps the one universal law we have figured out after doing this work for almost 15 years is that no two organisations are the same and each requires a unique approach. The best way to start? Book some time in our diary for an initial conversation or fill in our contact us form we'll get back to you.

The Enduring Importance of Data in Improving Your Go-To-Market Performance

chris.fell@g2msolutions.com.au (Chris Fell) — Thu, 22 Feb 2024 02:57:49 GMT

I've been helping senior B2B go-to-market executives for almost 15 years. In that time, there have been countless business cycles, technological evolutions, and strategic shifts. Yet, amidst this constant change, one principle has remained steadfastly relevant:

"If you can measure it, you can improve it."

This mantra has guided G2M's approach to configuring HubSpot and onboarding and training marketers, sales and service people on how to use HubSpot to grow their business. We focus on two key elements:

How you get data in.
How you get data out.

Here are the top 3 universal elements we focus on for each:

The Emerging Social-Centric Internet: What It Means for B2B Leaders

chris.fell@g2msolutions.com.au (Chris Fell) — Tue, 30 Jan 2024 22:15:38 GMT

The emergence of the social-centric internet has significant and wide-reaching implications for B2B companies looking to build their presence in the marketplace and develop trusted and authentic connections to prospects. B2B Marketers will need to refine their content strategy (Again? I know, I know...) and ask their senior leaders for their assistance.

"The goal is not to be seen, but to be remembered."

What is the social-centric internet, and why should I care?

For well over a decade, the search-centric Internet dominated, guiding our inbound marketing and sales strategies. However, a profound transformation is unfolding: the rise of a social-centric Internet. This change is evident in our daily lives. How often do you check social media compared to searching on Google? When you search, you might end up on a company page and, perhaps, download an article. When you connect via LinkedIn, it's human-centric, one-to-one, which can be much more helpful if you are looking for assistance and just as powerful if you are helping solve the problems your customers faces.

A New Playbook: Social First, Search Second

The previous B2B marketing playbook prioritized search engine optimisation, placing social media engagement as a secondary focus. Now, it's time to flip these priorities. The new approach puts social media engagement at the forefront.

Why? Social channels were built to allow humans to interact with other humans in the digital realm. This allows us to build a community of like-minded individuals who share a common focus and are working on solving the same problems. It's a more natural, authentic way to connect than via Google search. But there is good news on this front too. Pete Caputa, CEO of Databox puts it like this:

"The crazy part, though, is that doing this right helps search strategy too. Content is so much more insightful, thorough, multi-perspective, data-backed when it's built by the community. And that's what Google wants."

So it's a win-win.

For B2B businesses, adapting to this shift can feel uncomfortable. Social media in the consumer world is "on the nose" for many people. A race to the bottom, where vacuous influencers reign supreme, algorithms seem to serve up increasingly toxic content from bad actors and any interesting or valuable content is swamped by advertising posts.

"Surely this is not the place for B2B brands who have spent years curating their brands as reliable, trusted business partners to play," I hear you say!

Indeed. And LinkedIn, the social channel for business, has suffered to some degree from becoming a noisy, spammy place. But it's THE social channel B2B businesses must master, and it is the key to building the right type of influence over your target buyers - one that builds trust and authentic relationships.

Here are some ideas that I hope help B2B organisations harness LinkedIn to grow their business.

Unlocking Seamless B2B Growth: How Your Tech Stack Can Transform Your Sales, Marketing and CX

chris.fell@g2msolutions.com.au (Chris Fell) — Thu, 16 Nov 2023 00:31:39 GMT

In today's competitive landscape, successful companies differentiate themselves by prioritising exceptional customer experiences across every touchpoint with their organisation. These days, customers expect suppliers to be easy to research, engage with, buy from, and get service from when they become a customer.